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The Digital Conversation

The Digital Conversation. By: Lisa Girard Digital Destiny, LLC April 6, 2011. Website + Social Media what needs to be said and where. “Web 2.0” & the modern website. What is a modern website ? Visually appealing Content-driven with interesting, interactive content

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The Digital Conversation

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  1. The Digital Conversation By: Lisa GirardDigital Destiny, LLC April 6, 2011 Website + Social Mediawhat needs to be said and where Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  2. “Web 2.0” & the modern website • What is a modern website? • Visually appealing • Content-driven with interesting, interactive content • Dynamic – “changing” and not stale • Conversation platform – a social media landing spot and jump-off point • Plug-ins & extensions for added functionality Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  3. Web 2.0 Design • Newer design • Rounded corners • “Shiny” buttons, shading, shadows • Central layout with 2-3 column layout • Top navigation and right side navigation • 3-5 mini columns at bottom of page • Rich surfaces and textures • Gradients and reflections • Cute vector icons Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  4. Web 2.0 Design • Newer design • Bold color, eye-catching graphics • CSS for styling and flexibility • Grid layout • Social media platforms • Smaller type for text content (10pt or smaller) • Big bold headings, logos and headers (40pt or bigger) • Illustration with photo-collage • Interactive elements/components (image sliders, litebox popups, rollovers) Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  5. What is NOT modern? • Flashing text • Colored text • Animated gifs • Framed content • Stale, outdated content • Midi-music on the site • Text on page, no images Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  6. How do you make a website? • Files shared on a server (“hosting”) • Domain name registration (‘online address’) • Files written in a specific language computers and browsers understand • HTML -Javascript • PHP -Flash • CSS -XML • Static pages – coded in HTML • Dynamic pages(communicate with a database) Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  7. Content Management System Website • CMS • A content management system is a system used to manage and publish web content, without having to manually edit HTML code. • Database driven - uses language that pushes and pulls info from a database to a web browser • Content changes on the fly • Web-based – no special software needed, accessible by any computer connected to internet • Allows site owner/admin freedom in content management • Permission level administration, front-end, back-end editing capability Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  8. CMS continued • Various CMS Systems Open source (source code available to all) • WordPress • “beginner” CMS • more of a “blog” platform • not as many extensions available • user-friendly interface • several modern templates available • easy to deploy Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  9. CMS continued • Various CMS SystemsOpen Source (source code available to all) • Joomla! • CMS “on steroids” • 1000s of extensions for added functionality • moderate learning curve for developer, slight learning curve for a content manager • huge community of support for design and development • user-friendly interface • several modern templates available • easy to deploy • designer friendly Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  10. CMS continued • Various CMS Systems Open source (source code available to all) • Drupal • ‘a developer’s CMS’ • code intensive • huge learning curve • less templates available • for “hand coders and hackers” • not designer and user friendly • time-intensive to develop (time-money investment) Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  11. CMS continued Proprietary • SquareSpace -- A fully hosted, completely managed environment for creating and maintaining a website, blog or portfolio.(( hosted, developed & managed in one place )) • Capable of creating community/enterprise scale portals and uniquely enables different content available to different user groups via a sophisticated permissions group method. (( permission levels to support access and content management )) • Artistic, non-templated look & extensive support Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  12. CMS Extensions – added functionalities • Extensions, Widgets & Plug-Ins • Any additional program or application that you add to your website to make it do something special • Photo slideshow • Invoicing and billing • Newsletter management and distribution • Text editor • Site backups • Calendar of events • Custom forms • Mobile blogging • Site maps • Online advertising distribution and tracking • Online community and social networking Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  13. CMS Extensions – added functionalities • E-commerce • Video library / gallery • Multiple language site • Site permission and security • Document creation, management and distribution • Interactive maps • Tag cloud • Searc h engine optimization • MLS integration (real estate sites) Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  14. CMS - Ease of Use • Administrator/Site Owner • no coding or computer language skills needed • basic computer skills needed • Open/close/navigate file & program locations • Web-savvy – open web browser and navigate the internet • Word processing skills – open a document, type text, change font and color, save document • Upload/attach photos Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  15. CMS - Ease of Use • Designer/Developer • CSS style sheets allow for site modification of layout and color schemes • Frameworks allow for easy to use gridding and modification as needed • Extensive support networks and documentation allow easy(ier) troubleshooting of errors and issues Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  16. CMS - Ease of Use • END USER • Seamless – user can’t tell the difference between a static site or a CMS site • Interactive content & extensions encourages engagement • Contemporary designs Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  17. CMS – Pros • PROS • Added functionality with 1000s of extensions • Web 2.0 designed templates • Ability for admin content management (no reliance on webmaster or need to know code languages) • Easy to use interface for admin and developer • Multiple users can manage content, various permission levels • Front end / back end content management ability • Web-based – can edit site from any connected computer • Huge community of support for certain CMS platforms (Joomla!) • Many CMSs are “free” – as in you don’t have to purchase software or licensing • Consistent look throughout all pages of site Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  18. CMS – Cons • CONS • Learning curve for admin and developer (some CMSs are easier than others) • Troubleshooting depends on a community of other coders, developers, and users (no central go-to organization to ask questions to) • Hosting company has to support CMS, including PHP and MySQL databases • OpenSource CMS can be more vulnerable to security issues and site hacks – “code is available to any & all” • Version updates are required for proper functioning and security • Specific extensions and aesthetic look will require extra time and money invested (not all templates and extensions are free) Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  19. Typical Costs • Most OpenSource CMS platforms are free to download install (given your hosting company supports the chosen CMS) • Templates & extensions can be free or commercial • Hosting generally runs about $100 a year, including one domain registration • Domain names are • ~~ $10 without privacy registration • ~~ $20 with privacy to protect your personal information • Labor – you will have to pay someone to build out your CMS if you are not considerably advanced in computer skills, web languages and web interfacing Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  20. Web Manager Role • Do you still need a “webmaster”? • Yes – if you are not considerably advanced in computer skills, web languages, and web interfacing, or if you don’t have the time to commit to learning it. • As a Web Manager – I do this: • Domain management • Hosting set up • Custom email address set up and configuration Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  21. Web Manager Role • Secure a template for the site • Create the database that contains the site data • Install the CMS platform core files • Modify the template as needed • Code hacks • Image manipulation • Load content • Modify template as need to fit content • Image manipulation • Write and review copy • Search Engine Optimization awareness • Research, install and configure extensions Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  22. Web Manager Role • Basic SEO • Alt tags (backend coding) • Content keyword saturation • Metadata (backend coding) • Google Analytics • Advanced SEO • Directory listing • Places verification • Research/consult SEO practices • research/consult backlink opportunities • Train client, including training manual • Troubleshoot errors • Upgrade and add on products/services to site • Make changes as needed (design or content) • Consult best practices and innovative ideas Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  23. Web Manager Role You are paying a web professional to speedily and accurately do these things. Anyone can learn this, but paying a professional developer gets it done fast, accurately, and aesthetically pleasing and it frees up your time to do the thing that you are best at. Reasonable fees: Stateside - $35 to $90 an hour Offshore - $10 to $50USD an hour I charge: $75/hr - new business $35/hr – non-profits Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  24. Social Media – sharing the message Let’s get personal and talk business …at the same time. • Facebook • Twitter • LinkedIn All of these are platforms allow you to share your message and skills/product to an interested, active, and engaged audience. Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  25. Social Media – sharing the message • Facebook is a social media network. It brings together people with the same interests into the same circle into the same cyber space – this includes social promotion of your business • Platform to convey a message • Facebook is what you make it. If you post regularly, and you post quality - then Facebook can work for you. Stale, outdated content will probably not do your business or personal profile any good. • Regularly posting content on your FB profile will provide you another outlet to reach an interested and engaged audience. Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  26. Social Media – sharing the message • Twitter – short message blogging or “microblogging” –say what you need to say in a 140 characters or less – “tweeting” • Tweet a short message about your business or service to an interested audience that have sought you out via keywords, and/or applicable terms, or general interest • Tweet with your phone or online website • Follow other’s tweets and others follow your tweets • Tweets are displayed on your profile page and on the home page of each of your followers • Make serious or silly tweets Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  27. Social Media – sharing the message • LinkedIn – the online network for professionals – built to be a place where business professionals could display their resume and services to share and network with others in same or like industries • LinkedIn has evolved now to be a job posting/skills-posting arena where employers and those seeking services can search through LinkedIn members to find someone with the skillset they need • LinkedIn also provides a commenting platform similar to FB and Twitter. • LinkedIn also has “Groups” of interested and engaged members Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  28. Social Media – sharing the message OMG – 2 much 2 follow. WTH? • Hoot Suite – feed reader that puts all posts in one place • Every SM platform has an app that will connect to your other SM accounts for cross-platform posting • Every SM platform has an app that integrates with a smartphone • All SM platforms offer an extension that plugs into your website – this either rebroadcasts your posts or is just a icon/notice that you belong to that platform as well Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

  29. The Digital Conversation • Websites are no longer just a brochure site about your services and products – they are a starting point for a conversation • SM platforms are the places to have those conversations. Your website then becomes the “reference book” or “the librarian” • Social media marketing is what you make it. Put a lot into it and see a return – let it sit, and it will rust. • Your website needs to be current and accessible for easy edits and ready for dynamically changing content. Your SM conversations need to stay on topic, active and current. • This is especially important in today’s hyper-mediated space - constant flow of information in the palm of your hand, literally. Joomla! Content Management System websites• online & traditional marketing training & consultation www.yourdigitaldestiny.com

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