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C.L.U.E. Review 6

C.L.U.E. Review 6. CLUE Review 6. 1. Successful product names may appear to have been named by magic, however the naming process is methodical and deliberate. CLUE Review 6.

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C.L.U.E. Review 6

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  1. C.L.U.E. Review 6

  2. CLUE Review 6 • 1. Successful product names may appear to have been named by magic, however the naming process is methodical and deliberate.

  3. CLUE Review 6 • 1. Successful product names may appear to have been named by magic;however, the naming process is methodical and deliberate.

  4. CLUE Review 6 • 2. Choosing the right name and tagline is critical consequently companies are eager to hire specialists.

  5. CLUE Review 6 • 2. Choosing the right name and tagline is critical;consequently, companies are eager to hire specialists.

  6. CLUE Review 6 • 3. Naming is a costly endeavor, fees may range up to $70,000 for a global name.

  7. CLUE Review 6 • 3. Naming is a costly endeavor; fees may range up to $70,000 for a global name.

  8. CLUE Review 6 • 4. Expanding markets are in Paris France Beijing China and Dubai City United Arab Emirates.

  9. CLUE Review 6 • 4. Expanding markets are in Paris, France; Beijing, China; and Dubai City, United Arab Emirates.

  10. CLUE Review 6 • 5. As she was about to name a fashion product, Rachel Hermes said “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

  11. CLUE Review 6 • 5. As she was about to name a fashion product, Rachel Hermes said: “If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody.”

  12. CLUE Review 6 • 6. For a new unisex perfume, Hermes considered the following names Declaration, Serenity, and Earth.

  13. CLUE Review 6 • 6. For a new unisex perfume, Hermes considered the following names: Declaration, Serenity, and Earth.

  14. CLUE Review 6 • 7. Naming is not a problem for small companies however it is a big problem for global brands.

  15. CLUE Review 6 • 7. Naming is not a problem for small companies;however, it is a big problem for global brands.

  16. CLUE Review 6 • 8. Hermes started with a thorough competitive analysis it included quantifying the tone and strength of competing names.

  17. CLUE Review 6 • 8. Hermes started with a thorough competitive analysis; it included quantifying the tone and strength of competing names.

  18. CLUE Review 6 • 9. Attending the naming sessions were James Harper, marketing director, Reva Cruz, product manager, and Cheryl Chang, vice president.

  19. CLUE Review 6 • 9. Attending the naming sessions were James Harper, marketing director; Reva Cruz, product manager; and Cheryl Chang, vice president.

  20. CLUE Review 6 • 10. Distribution of goods has become global therefore names have to be registered in many countries.

  21. CLUE Review 6 • 10. Distribution of goods has become global;therefore, names have to be registered in many countries.

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