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Using New Media Tools for Old-Fashioned Advocacy

Using New Media Tools for Old-Fashioned Advocacy. November 7, 2007. Barry Jackson, Manager of Online Advocacy. The Future Of AARP Advocacy. Understand Our Audiences Reach Out In New Ways Develop New and Engaging Campaigns Utilize Existing Social Networking Sites

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Using New Media Tools for Old-Fashioned Advocacy

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  1. Using New Media Tools for Old-Fashioned Advocacy November 7, 2007 Barry Jackson, Manager of Online Advocacy

  2. The Future Of AARP Advocacy • Understand Our Audiences • Reach Out In New Ways • Develop New and Engaging Campaigns • Utilize Existing Social Networking Sites • Incorporate Social Networking Into AARP Properties AARP

  3. Understand Our Audiences • Online Survey of Advocates • 60,000 Responses • Tied to Individual • Examples: • “Aside from email, what other activities do you do online?” • Read blogs, comment on blogs, watch Youtube • Other Research • Forrester, Pew, etc. • Usability Testing for new AARP.org 2.0 AARP

  4. Reach Out In New Ways • Utilizing research and other findings • Segment • Develop Messages for • Intensity • Expertise and usage of Internet • Desire to conduct offline activities • Targeted and Customized Campaigns • No More “One Size Fits All” AARP

  5. Develop New and Engaging Campaigns AARP

  6. Utilize Existing Social Networking Sites AARP

  7. Incorporate Social Networking Into AARP Properties • New AARP Blog Launching • http://blog.aarp.org/shaarpsession/ • Coming 2008! • AARP.org with integrated social networking features • Groups, Videos, Photos, Blogs, Email, Comments AARP

  8. Shameless Plug:New Campaign Launching 11/8Stop the Ridiculousnessthisissoridiculous.com

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