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ASAE Speech "Engaging Community"

Speech on how associations can use social technologies at American Society of Association Executives 2009 annual conference, August 17, 2009. These are the actual slides shown at the conference. Another deck with more detailed screenshots is also available.

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ASAE Speech "Engaging Community"

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Presentation Transcript

  1. Engaging Community In The Groundswell Charlene Li Altimeter Group August 17, 2009 For slides, send an email to slides@altimetergroup.com

  2. What engagement often looks like today 2 2

  3. Goals define your strategy Dialog Learn Help Innovate 3

  4. The Engagement Pyramid Curators Producers Commenters Sharers Watchers 4

  5. How Red Cross has a dialog Handbook Guidelines Training for “Red Crossers” Facebook fan page 5

  6. 6 Source: http://www.flickr.com/people/ahniwa/

  7. Getting started Start small, start now Measure the right things Let go of control 7

  8. Getting started Start small, start now Measure the right things Let go of control 8

  9. Getting started Start small, start now Measure the right things Let go of control 9

  10. Summary • Focus on relationships, not technologies • Start small, start with learning • Prepare to let go of control For slides, send an email to slides@altimetergroup.com 10 Copyright © 2009 Altimeter Group

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