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Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO

Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO M3 Communications Group, Inc. 28 September 2010, Hellenic Business Council in Bulgaria. The world had changed a lot for the past 5 years... a lot. ... why is that?. Because...

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Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO

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  1. Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO M3 Communications Group, Inc. 28 September 2010, Hellenic Business Council in Bulgaria

  2. The world had changed a lot for the past 5 years... a lot. ... why is that?

  3. Because... the way we communicate has changed entirely... ... changed like we live on a different Planet!

  4. Do not forget... in the Public Relations business we have two basic words... ... only two!

  5. The first one is... ... Public

  6. And the second is... ... Relations

  7. So... how it was... ... 15 years ago.

  8. It was like that: - Press Release - Press Conferences - Press events - Openings, Anniversaries, Product presentations...for Press - Press weekends, press corners, press....depending....

  9. Where are they now? ...press, press, press, press, press, press...

  10. The Press is dead!

  11. The press is now substituted by.... Social networks

  12. A couple of main things the social networks have already changed ...

  13. 1. Everyone is Public (already)

  14. 2. Everyone is a Journalist (because everyone has media )

  15. 3. Everyone is a Public Relations expert (because the purpose they have is to promote themselves)

  16. - Top 5 countries in the world according to the population....

  17. State ranking in the world now:) (By population, February 2010, Wikipedia) 1.China - 1.335 Bln 2. India - 1.17Bln 3. Facebook - 540 Mln 4. USA - 308 Mln 5. My Space - 300 Mln

  18. The main principles doing PR 2.0. 3xS Speed Simplicity Self Confidence

  19. Threats Opportunities • The media becomes uncontrolled – no editors, no ethical control • The brand might be ruined in seconds • Neglecting online media • Relying very much ONLY on social networks • Quick changes of environment • High probability of making mistake • Short time to respond – requires excellent advanced preparation • Own and run your media • Send messages to the consumers not depending on media • Quick reaction to any threat • ProActive moves when decided • Text, Audio & Video in a short time • Control of negative feedback • Crossing the borders... • Enormous rich of the messages • Easy to manage

  20. Risks of doing PR online....

  21. 1. Using Social Networks as easy Spam machines 2. Mixing the target audiences, just mislead by a number of users 3. Not understanding the difference between blogs, forums and social networks

  22. The three never in Web 2.0. communications: Never use Social networks for direct marketing Never approach people without knowing them, unless you have a very special reason Never hide yourself when in social network

  23. The main laws doing PR 2.0. 1. Be honest 2. Be exact to each word 3. Be always online

  24. The modern online communications is a huge booster to the PR business all over the world... It brings changes which PR had never seen before, and makes it unique and really needed by all

  25. New things are coming... The old will disappear...

  26. Coming.... - 24 Hours availability on line - 365 days mobility all over the world - 5 minutes standard (respond to emails always within 5 minutes)

  27. Outgoing... - Printed media - Lobbying - Press conferences

  28. a couple of main things the social networks have already changed ...

  29. and last, but not the least... - everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...

  30. The main difference in the future: PR will be a less local and more international business, since... MEDIA is already more international and less local... BE READY for a new world! .

  31. Thank you for your attention, dear Greek and Bulgarian friends:)

  32. AskMaxim! Now and later at: max@m3bg.com or at... Facebook;)

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