1 / 12

MSJ 11102 Communication Research

MSJ 11102 Communication Research. What is research Characteristics of research Descriptive and Explanatory research. MSJ 11102 Communication Research. What is research?. 8/20/2014. 2. MSJ 11102 Communication Research.

chase
Télécharger la présentation

MSJ 11102 Communication Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MSJ 11102Communication Research • What is research • Characteristics of research • Descriptive and Explanatory research

  2. MSJ 11102Communication Research What is research? 8/20/2014 2

  3. MSJ 11102Communication Research Research is an objective, systematic, empirical and cumulative process by which we seek to solve theoretical and applied problems. (Rubin, Rubin, Haridakis and Piele, 2010, pp. 198)

  4. MSJ 11102Communication Research • Objectivity • The researcher have to be impartial when seeking the best solution to the research problem. The research process should not be influenced by personal feeling, interpretation or prejudices. • The researcher should have a clear goal and should know what he needs.

  5. MSJ 11102Communication Research • Systematic • It moves through a series of planned stages • Have a definite set of procedure or a plan • The researcher can describe his steps in his research report or paper to the public.

  6. MSJ 11102Communication Research • Empirical • Research is based on empirical evidence perceived through five human senses. • Derived through observation or experiment

  7. MSJ 11102Communication Research • Cumulative • Research is built upon past knowledge • Dictionary: Increasing or enlarging by successive addition. • Consider previous literature on the topic and add to the existing human knowledge incorporating previous research work.

  8. MSJ 11102Communication Research Research is a procedure by which we attempt to find systematically, and with the support of demonstrable fact, the answer to a question or the resolution of a problem (Leedy, 1989 as quoted in Walliman, 2006, pp. 14)

  9. MSJ 11102Communication Research The modern approaches on research is based on that society can be explored as the physical world.

  10. MSJ 11102Communication Research Questions:What are the difference in studying physical world and human society?How can we get more empirical evidences?To check whether our research is valid.Aspect of social science research in Bangladesh.

  11. MSJ 11102Communication Research Descriptive and Explanatory Research Descriptive : We try to identify events of conditions Observing and describing behavior of subjectTell what the situation is. Examples?

  12. MSJ 11102Communication Research Explanatory We look for underlying causes and explanations of events Identify the actual reasons a phenomenon occurs Tell ‘why’ Examples?

More Related