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Our Purpose & Goals

Our Organization. cyber. FAMM. Family Across Modern M edia. Our Purpose & Goals. Increase comprehension of the changing nature of the family. Grow appreciation for the many families labeled as non-traditional Show those from non-traditional families they are not alone

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Our Purpose & Goals

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  1. Our Organization cyber FAMM Family Across Modern Media Our Purpose & Goals • Increase comprehension of the changing nature of the family Grow appreciation for the many families labeled as non-traditional Show those from non-traditional families they are not alone Bring together people from non-traditional families

  2. terra M FA M Our Project Family Across Modern Media Our Mission & Goals • Spread a message of comfort and acceptance to members of new normal families • Create platforms to: • Discover the meaning of the modern family • Show young individuals they are not alone • Share this new normal

  3. Influences

  4. Theoretical Significance • Distributed Aesthetics • Swarms and Motherships • The Evolution of Consumers Who Actively Contribute Content • Transition from Content Consumers to Content Producers Need • Addresses the meaning of family, especially for Millennials • Anti-interest group • Many college students come from nontraditional backgrounds

  5. Analog Platform • Collection of personal stories • Examples for those sharing stories • Viewable via digital distribution

  6. Digital Platforms • Upload personal stories • Access to other’s uploads • Create virtual version of network • Upload personal stories • Access to other’s uploads • Documentary can be viewed

  7. Embodied Platform • Located on the Ithaca College campus • Geographic commonalities emerge • Live feed of this project is streamed to website

  8. Timeline (Sept. 2013 – Aug. 2014) • Planning – 3 months • Creating Documentary – 5 months • Building Website & App – 3 months • 1st Corkboard Installation – 1 month • Onwards: • Distributing Documentary • Website & App Upkeep • Nationwide Corkboards

  9. Outreach Traditional Media • Posters • The Ithacan • Intercom • Phone-a-thon • In class announcements • Generated Word-of-mouth Social Media • Facebook • Twitter • Reddit • Tumbler • Instagram • terraFAMM’s App

  10. Projected Outcomes • Reduce incidents of bullying • Become popular among our target audience • 70% reach at Ithaca College • 40% reach nationwide Assessment • Tracking of electronic media use • Record data from users • Place recorded data into visual forms for analysis • Randomly survey individuals • Conduct focus groups

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