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Building Online Presence for SAIPs: Reach, Inform, and Engage

Learn how SAIPs (Social Accountability Implementation Platforms) can leverage ICT tools and online platforms to reach a broad audience, promote transparency, raise funds, reduce spending, and advocate for public services. Discover the steps to build an effective online presence, including creating a website, using social media, and implementing email campaigns. Explore the benefits, such as greater reach, improved credibility, and increased opportunities. Don't miss out on the latest trends like SMS and auto-email.

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Building Online Presence for SAIPs: Reach, Inform, and Engage

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  1. Online Presence for SAIPs

  2. What’s Online Presence?

  3. Online Presence An online presence is the sum of all the identities you’ve created and the interactions those identities have established, and participated in, online. has a very broad reach, and when built successfully it can spread awareness and gain you fans, followers, leads and others

  4. Online Presence for SAIPs Without ICT tools, it can be difficult for SAIPs to reach their full potential and their ability to access broad groups of people, organize their information, and inform the public on their work can be somewhat limited. 

  5. Benefits • Building transparency • Raising funds • Reducing spending • Promote public services • Advocacy and voice • Free platform for Public opinion / forum

  6. Steps to build Online Presence Define Your Goal Build a Solid Platform Provide Consistent Content or Value Be Social Promote the Platform Track / Analytics

  7. Online Tools Website Social Media Electronic mail service /auto email, SMS/

  8. Website for SAIPs ID Card 24/7 open office Greater reach ability Improve credibility Integrate it with Social media Email account

  9. How to get a website Prepare Company Profile Develop the Website Purchase Domain name and Hosting Server Promote the website Constantly Update the website

  10. What’s Social Media?  are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy and permanence. 

  11. …cont’d Social media operates in a dialogic transmission system, (many sources to many receivers), Traditional media that operates under a monologic transmission model (one source to many receivers).

  12. …cont’d relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships building reputation and bringing in career opportunities and monetary income  Total time spent on social media in the U.S. 121 billion minutes (230 century) in July 2012

  13. Top Social Media Tools Facebook Twitter Youtube Flickr Soundcloud Linkedin Instagram Wikipidia

  14. is an online social networking service  • www.facebook.com • Founded in 2004 • has 1.44 billion active users • 382,000 Facebook likes every minute.

  15. is an online social networking service that enables users to send and read short 140-character messages called "tweets". • www.twitter.com • Founded in 2006 • has more than 302 million active users • Tweets are publicly visible by default

  16. is an image hosting and video hosting website, and web services • www.flickr.com • Founded February 10, 2004 • 87 million registered members • hosting more than 8 billion images • Photos and videos can be accessed from Flickr without the need to register an account

  17. enables its users to upload, record, promote, and share their originally-created sounds. • www.soundcloud.com • 40 million registered users • the service attracts more than 175 million unique monthly listeners, • while content creators upload about 12 hours worth of audio every minute. • founded in 2007

  18. To upload video and share it with other platform www.youtube.com Can create your own channel Supports .avi, .mp3, .mp4 and other formats of videos Has over a Billion visitors

  19. Creating Facebook Fan Page Prepare SAIP Profile – Logo, SAIP description, Contact Information, and some pictures. You can create using your current facebook account Use Logo for Profile picture Use a good picture for cover page Publish the Page

  20. …cont’d • Promote the page • invite friends • Post info on d/f facebook groups • Email signature • Links with website, twitter and other • Keep posting good stories • Follow up your fans activity • eg ESPA2 Facebook Page

  21. Creating YouTube Channel You can use your Gmail account Consider video size and your internet connection Promote your channel on facebook and other medias Provide description for each video

  22. New Trends to Consider SMS • Reach rural area community • Easy to gate community opinion and to make Research • 60 million mobile subscribers in Ethiopia • Get short numbers from ET like 8100 • Purchase Mini Server and Gateway

  23. Auto Email • Send mass email • Send Newsletter • Collect email in excel files/db • Use Software or web application to send email

  24. Thank You!

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