The Website Shootout

1. The Website Shootout A presentation prepared by www.SecurityNewsDesk.com

3. “SecurityNewsDesk.com has 5 trillion hits per day!!!” Not quite! With so many websites offering marketing solutions supported by unsubstantiated visitor claims, what’s a decision maker got to work with?

4. SourceSecurity.comclaims...Alexa.com says... • SourceSecurity’s highest ranking region is Bulgaria: 13,120. • Interestingly SourceSecurity rank at 1,419 in the Indian city of Mumbai which has a population of around 20 million. • In May, SourceSecurity ranked 1,054 in the Indian city of Thane and 177 in Vologda, Russia. • More than 150,000 unique visits each month, mostly from the UK, Europe and North America. • Traffic is increasing by 50% per annum ANALYSIS: Sourcesecurity has a strong global ranking but what are its strengths in the markets that you want to reach?

5. Sourcesecurity.com audience breakdown Source: Alexa.com (15/09/11)

6. CCTVinfo.com claims...Alexa.com says... • Average user online time is two minutes with a page view time estimated to be 45 seconds • 61.7% of visitors are UK based • UK rank is 118,997 compared to SecurityNewsDesk.com which is ranked at 5,585 • 52,000 site visitors collectively viewing over 27,000 different pages. • 1.4 million hits / page views per month • Over 25,000 of these are unique visitors • 18 minutes per visit ANALYSIS: CCTVinfo.com claims to receive 1.4 million page views per month. If 60 stories per month are posted on the site, that means articles get an average of 20,000+ views each. That’s 50 to 100 times the traffic levels of other sites! VERDICT: This claim requires further evidence to substantiate it.

7. CCTVinfo.com audience breakdown Source: Alexa.com (15/09/2011)

8. Info4security.com claims...Alexa says... • An average of 38,000 unique visitors per month • 63.8% bounce rate versus SecurityNewsDesk.com bounce rate of 42% • 60.9% of visitors are from UK versus 88.9% on SecurityNewsDesk.com • 8.6% of visitors are from India • 15.1% of visitors are from USA

9. Info4security.com audience breakdown Source: Alexa.com (15/09/2011)

10. Global Alexa Rankings and Time on Web (15/09/11) • Sourcesecurity.com (11 Years) 69,382 • SecurityNewsDesk.com (9 months) 180,671 • Info4security.com (4 Years) 214,539 • Securityworldhotel.com (12 Years) 331,421 • Infologue.com 449,460 • Prosecurityzone.com (3 Years) 619,906 • SecurityMiddleEast.com (2 years) 1,056,455 • CCTVinfo.com (12 Years) 1,081,340 • ProfessionalSecurity.co.uk (5 Years) 1,552,803 • Securitybuyer.com (12 Years ) 3,867,516 • Securitymiddleeastmagazine.com (7 Years)  4,668,947

11. UK Alexa Rankings (15/09/11) • SecurityNewsDesk.com 5,585 • Info4security 13,526 • Infologue.com 21,216 • Sourcesecurity.com 32,146 • Prosecurityzone.com 95,401 • CCTVinfo.com  118,997 • Professionalsecurity.co.uk 133,437 • Securityworldhotel.com No Data • Securitybuyer.com No Data

12. After just nine months online! Alexa says... • Global traffic rank of 180,671 • UK traffic rank of 5,585 • Visitors view 10.6 unique pages each day on average • 88.9% of visitors are from the UK • 42% bounce rate • Has an impact factor of 16.780 for the search term ‘security news’ versus 8.25 (Info4). Other sites did not have a factor on this search term. • Impact FactorA high value indicates that “securitynewsdesk.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

13. Actual time on sites Source: Alexa.com (23/08/2011)

14. Video Production • Security Media produces corporate videos, video case studies, product demonstrations, shows and exhibitions, interviews and more. • We have produced over 60 videos in the two years. • Our crew will travel to international destinations. • We shoot in Full HD. • We use the latest filming equipment (also used for shooting scenes in Hollywood blockbusters such as Harry Potter and Iron Man 2. ) • Companies we have worked with include Samsung, Honeywell, IBM, Mobotix, British Telecom, Norbain, Harco and others.

15. Research says... • 5.5 billion videos were watched in the UK in February 2010. • In March 2009, 80.1% of the total UK Internet audience viewed online video. • More than 27.4 million UK Internet users (78% of the total UK Internet audience) viewed 3.2 billion videos online in June 2008. • Video marketing campaigns increase click-through rates by 750%. (Source: MarketingExperiments.com) • 68% of people who watch online videos will in turn pass links for these videos onto their friends... turning them into viral traffic machines. • In the UK, 34.7 million Internet users watched 6 billion content videos in November 2010. During the same month nearly 964 million viewing sessions took place, resulting in an average of six videos viewed per session Source: MarketingExperiments.com, comScore

16. CCTVImage Magazine • The official publication of the CCTV User group • 7,500 opt-in subscribers • Global readership with online version • The UK’s only dedicated surveillance magazine • Reaches out to Healthcare, Retail, Logistics, Military, Police, Education and others with a professional interest in security

17. Seeing is believing Follow the links to view our video work: • International Case study with Honeywell • Short show and conference promo advert • SecurityNewsDesk TV Those are just a few examples of the work we’ve done. See more at: • Video NewsDesk • SecurityNewsDesk on YouTube

18. Thanks for reading! If you have any questions, please contact us: Tel. +44(0)1543-250456 or Peter.Mawson@SecurityMediaPublishing.com Tom.Coyne@SecurityMediaPublishing.com Tom.Reeve@SecurityMediaPublishing.com (editor)