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Examples of Italian tourist structures that are using Eco-label

Examples of Italian tourist structures that are using Eco-label. The EU Eco-label for Tourist Accomodation and Camp Site Service Bucharest, 13-14 March 2008. Renata Mirulla Italian Ministry of Environment and Territory. The presentation.

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Examples of Italian tourist structures that are using Eco-label

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  1. Examples of Italian tourist structures that are using Eco-label The EU Eco-label for Tourist Accomodation and Camp Site Service Bucharest, 13-14 March 2008 Renata Mirulla Italian Ministry of Environment and Territory

  2. The presentation • Different types of structures that achieved the EU Ecolabel • Drivers towards Ecolabel • Complying with the criteria: difficulties, challenges, time spent, costs • Benefits achieved • In particular in 2 Regions active in promoting the EU Ecolabel: • Puglia • Piemonte Renata Mirulla Italian Ministry of Environment

  3. Structures awarded in Puglia • Active since 2005 • Around 40 students qualified as Eco-label consultants in the tourism field • 3 hotels have obtained the Eco-label and others are on their way • the Region also supports companies willing to be awarded by the Eco-label Renata Mirulla Italian Ministry of Environment

  4. Structures awarded in Puglia • 135 rooms; 40.000/year overnights • Restaurant and Congress Centre (up to 1.000 seats) • Swimming pool and fitness centre • green areas • private beach • clients: mostly North European tourists Renata Mirulla Italian Ministry of Environment

  5. Grand Hotel Masseria Santa Lucia Drivers towards the EU Ecolabel: • Funding opportunities • New markets • Competitiveness • Personal beliefs of the owners (younger generation) Renata Mirulla Italian Ministry of Environment

  6. Grand Hotel Masseria Santa Lucia • Time needed to comply with all criteria and obtain the Eco-label: 8 months • Personnel involved: hotel director, 1 consultant Renata Mirulla Italian Ministry of Environment

  7. Examples of criteria: Energy • Crit. n.1 - Electricity from renewable sources: • Purchase of 150 RECS certificates for 2006, corresponding to 150 MWh from renewable sources (30% of the annual electric consumption) • Cost: € 165 • Crit. n.6: Window insulation • Double glazing • Cost: € 0 - already existing • Crit. n.9: Energy efficient light bulbs • Installation of 550 high efficiency lamps corresponding to 16.12 Kw • Cost: € 1400 • Crit. n.44: Heat pump (1,5 points) • Cost: € 0 - already existing • Crit. n.54 Automatic switching off outside lights (1 point) • installation of 7 twilight's (sensors) • Cost: € 500 Renata Mirulla Italian Ministry of Environment

  8. Examples of criteria: Water • Crit. n.12:Water flow from taps and showers • < 12 litres/minute • Cost: € 0 - already existing • Crit. n.17: Changing towels and sheets • On clients request • Cost: € 0 - included in consultant costs • Crit. n.60 Tap water temperature and flow (1 point) • Precise and prompt regulation • Cost: € 0 - already existing Renata Mirulla Italian Ministry of Environment

  9. Examples of criteria: detergents • Criteria n.21 e 22: Staff training on detergent and disinfectant use • Not to exceed the recommended amount • Cost: € 0 - included in consultant costs Renata Mirulla Italian Ministry of Environment

  10. Examples of criteria: Waste • Criteria n.23 and 25:Waste separation by guests and Waste separation • Cost: € 1.100 for containers + information prepared by the consultant Renata Mirulla Italian Ministry of Environment

  11. Examples of criteria: Waste • Crit. n.27: Disposable products • use of dispensers instead of one-use toiletries (cost € 500) • replacement of plastic glasses in mini-fridges with glasses made of polycarbonate washable in dishwashers (cost € 300) Renata Mirulla Italian Ministry of Environment

  12. Examples of criteria: Waste • Criteria n.70 Fat/oil disposal (2 points) • Cost: € 2.000 was planned before the Ecolabel • Criteria n.71 Used textiles and furniture (2 points) • Used furniture, textiles and other material that were kept in the storeroom have been given to charity • Cost: € 0 Renata Mirulla Italian Ministry of Environment

  13. Examples of criteria: other services and general management • Criteria n.29-37: • Public transportation • Policy setting and action program • Staff training • Information to guests • Energy and water consumption data • Other data collection • Cost: € 0 - included in consultant costs Renata Mirulla Italian Ministry of Environment

  14. Examples of criteria: other services and general management • n.74 - Bicycles (1 point) • Cost: € 0 - already existing • n.75 - Refillable bottles (2 points) • Cost: € 0 - already existing • n.76 - Paper products (up to 2 points) • Cost: slightly more expensive than ordinary paper (+ about 50 € / yearly) • n.79 Local food products (1 point) • pasta, bread, cheese • Cost: € 0 - already existing Renata Mirulla Italian Ministry of Environment

  15. Benefits achieved • Very satisfying response from tour operators, especially German ones • Local “green image” in press and media • Lower response from tourists; not all seem interested and fills in the environmental questionnaire proposed Renata Mirulla Italian Ministry of Environment

  16. Hotel Tenuta Moreno • Was originally a 18th century farm • 89 rooms with all facilities • Two swimming pools • restaurant and bakery with local products • tennis court Renata Mirulla Italian Ministry of Environment

  17. Hotel Tenuta Moreno The hotel was built since the beginning with the aim of making it a sustainable structure and is managed according to high performance standards: • Energy efficient boilers • Own waste water treatment plant • Energy efficient lamps • Window insulation • separate waste collection Renata Mirulla Italian Ministry of Environment

  18. Hotel Tenuta Moreno Drivers towards the EU Ecolabel: • The Hotel management decided to additionally improve its environmental efficiency and enforce its environmentally friendly image • the Hotel achieved in 2005 the ISO 14001 Environmental management system certification • in 2007 has achieved the EU Ecolabel award Renata Mirulla Italian Ministry of Environment

  19. Hotel Tenuta Moreno • Electricity from renewable sources: • Purchase of 370 RECS certificates for 2006, corresponding to 150 MWh from renewable sources (30% of the annual electric consumption); • solar panels have been installed for sanitary water heating. • Waste: • the courtesy set made of one use bathroom products was replaced by dispensers both for soap and shower gel; • the separate waste collection has been improved by introducing 3 ecological platforms for the collection of paper, plastics, batteries, used medicines, batteries. • Communication: • communication with guests has increased and improved (through a communication plan, an Ecolabel brochure, an environmental questionnaire) Renata Mirulla Italian Ministry of Environment

  20. Masseria Angiulli Nuova • Small family run guest house, located in the country side and surrounded by vineyards and olive groves • 3 mini apartments with traditional furniture, a restaurant, reading rooms Renata Mirulla Italian Ministry of Environment

  21. Masseria Angiulli Nuova • Drivers towards the EU Ecolabel: • regional funding • personal environmental awareness: already used energy saving lamps, local and organic food • Benefits: • Clients satisfaction • Improvement in the management of the structure Renata Mirulla Italian Ministry of Environment

  22. Structures awarded in Piemonte • Piemonte is among the most advanced regions in terms of Ecolabel licences in tourism. • The Region wants to keep this leadership by promoting awareness raising and promotional campaigns and supporting companies achieving the Eco-label • The Project EcolaBELPIEMONTE was launched by the environmental dpt, in co-operation with the tourism dpt and managed by the Centre for Environmental Studies in Turin Renata Mirulla Italian Ministry of Environment

  23. EcolaBELPIEMONTE Project: activities • Promotion of networks between different organisation involved in tourism to develop joint promotional activities • Training and awareness raising seminars with companies already holding or going to achieve the Eco-label • Technical assistance for pilot structures • Information points • Enforcement of environmental communication with guests in companies holding the Ecolabel: the hotel communication has impacts on guests and their behaviour also outside the hotel, in the destination and once back home Renata Mirulla Italian Ministry of Environment

  24. Focus on communication:mountain huts Renata Mirulla Italian Ministry of Environment

  25. Focus on communication:hotels Renata Mirulla Italian Ministry of Environment

  26. The Rifugio Arlaud • Alpine Track stopping place, 1770 meters above the level of sea • 16 beds, 40 sitting places at the table inside and a summer patio Renata Mirulla Italian Ministry of Environment

  27. Rifugio Arlaud: benefits obtained with the Eco-label • Easier access to funding opportunities • growth of the number of guests, especially German, Austrian and French (20% in one year) • High international visibility of the hut (interest of the Commission, publication on sector media and press, presentation on local and national TV) • Savings obtained: around 20% saving in one year both for electricity and heating Renata Mirulla Italian Ministry of Environment

  28. Communication at the Rifugio Arlaud Renata Mirulla Italian Ministry of Environment

  29. The Environmental management manual Renata Mirulla Italian Ministry of Environment

  30. The Web site Renata Mirulla Italian Ministry of Environment

  31. The first Ecolabel Award in Italy: Agriturismo Il Duchesco • Agritourism (farm house), in Tuscany, awarded in 2004 • Its a family run agriculture company, with 10 ha of land, producing wine, olive oil, fruits and vegetables, all bearing the organic certification. • It’s located in a Regional Park Area: Parco della Maremma Toscana • 10 rooms • restaurant with organic and local products • offers education and training activities related to organic agriculture, local and home made cuisine Renata Mirulla Italian Ministry of Environment

  32. Agriturismo Il Duchesco • Drivers towards the EU Ecolabel: • willingness to further environmentally qualify the activity, in particular the tourism activity. • The Ecolabel was the right instrument to • reduce the environmental impact • promote locally sustainability awareness • obtain an international recognition Renata Mirulla Italian Ministry of Environment

  33. Benefits obtained with the Eco-label • Resource efficiency improvements: • reduced gas consumption for heating and hot water: - 38%; • reduced electricity consumption: - 20,7%; • reduced use of detergents, disinfectants and paper products • reduced production of waste: - 11,8%; • reduced consumption of water: - 31%; Renata Mirulla Italian Ministry of Environment

  34. A town hotel: Hotel Cristina • In the town centre of Vicenza • 33 rooms • family owned • mostly business clients but also foreign tourists • open minded management drove the Ecolabel (the hotel has personalised rooms, services for disabled, children, special diets, organic breakfast) Renata Mirulla Italian Ministry of Environment

  35. Hotel Cristina • Time needed to comply with all criteria and obtain the Eco-label: 12 months. • Main problems encountered: decision to eliminate the use of mono-portions and single use bath products, involvement of staff (mostly foreign workers), involvement of clients, limited range of ecolabelled products on the market • Benefits: improvement in management of energy and water and reduction of waste Renata Mirulla Italian Ministry of Environment

  36. Thank you Renata Mirulla Ministero dell’Ambiente - DSA mirulla.renata@minambiente.it Tel +39 06 57223085

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