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MSc Marketing at LSBU

MSc Marketing at LSBU. For more information please contact: Mel Godfrey godfrem@lsbu.ac.uk Anita Peleg pelega@lsbu.ac.uk. Department of Management. The University – Page 3. Course Information - Page 11. Student Experience – Page 21 . Graduate Careers - Page 25 .

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MSc Marketing at LSBU

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  1. MSc Marketing at LSBU For more information please contact: Mel Godfrey godfrem@lsbu.ac.uk Anita Peleg pelega@lsbu.ac.uk

  2. Department of Management The University – Page 3 Course Information - Page 11 Student Experience – Page 21 Graduate Careers - Page 25 Teaching Team – Page 29

  3. Our University TOP 20 UK university for graduate starting salaries (Sunday Times University Guide 2013) We were rated the highest possible for our education quality in the latest Quality Assurance Agency assessment • One of London's largest and oldest universities All courses are accredited or developed in association with leading professional bodies. Ehrenberg Centre for Research In Marketing London South Bank University Ranked top for Student Satisfaction in Marketing Degree courses in London and 13th in UK National Student Survey 2011, & 2013 Over the past five years we've invested more than £50m in modern teaching facilities One Central London Campus Unique

  4. Our University

  5. Our University The View

  6. Our University The Traditional

  7. Our University The Modern

  8. Our University The Facilities • £6 million Learning Resources Centre • £15 million new teaching centre opened • Perry library and LISA available on-line and remote access • Four restaurants and two bars on campus • Excellent sports facilities and Sports Academy • Four Halls of Residence, all within walking distance of the University and the major tourist spots in London

  9. Our University Accommodation • Apply September • 4 Residential Buildings • Max 10 minute walk • £107 to £128 per week currently • low rent for Central London • Very popular – no guarantees

  10. Our University Accommodation • 1,400 single study bedrooms • En suite and standard rooms • Personal telephone and data points in rooms

  11. Course Information MSc Marketing: January – December Leuven BANABA students are given special credit to study the MSc Marketing program at LSBU. MSc Marketing Communications: Sept - July We are working on offering special credit to Leuven BANABA students for the MSc Marketing Communications to start in September. We hope to be able to announce the details of this shortly.

  12. Year One Sept - July BANABA Program KHLeuven Year Two Jan - June MSc Marketing - LSBU Research Methods International Marketing (10 credit) Plus 7 electives to choose from Course Information MSc Marketing Residential Weekend Careers Events Industry Speakers Facility Visits Dissertation Day Year Two Final Semester: June – December Masters Dissertation

  13. Course Information Semester Two Electives (10/20 credit) • TWENTY CREDIT MODULES • International Brand Management • International Pricing and Performance • TEN CREDIT MODULES • Social Marketing Strategy • Global Operations • Market Driven Marketing • Digital and Social Media • Public Relations • TOTAL OPTIONS CREDITS AVAILABLE 30 Course Director

  14. Course Information • Key course attributes: • Visiting guest speakers from industry • Live case studies • Theoretical concepts applied to real world practice • Analysis of emerging issues in Marketing • Involvement of wide network of LSBU Alumni • Taught by a rich and experienced marketing group • All with industry backgrounds • Research backgrounds • Members of professional bodies IoD, CIM, IDM, & Chair of Academy of Marketing • Professors and Ph.D and all qualified to PG level teaching

  15. Course Information Guest speakers Ogilvy Ipsos Mori Edelman PR Adidas Global Sony Europe Research International Ehrenberg Centre for Research Berry Sports Sponsorship Agency Pearl & Dean CIBs Lectures Mintel Lush McCann Ericsson GfK Research LSBU research & subject specialists

  16. Course Information Residential • Horsley Towers, Surrey -1st weekend February • Cultural and team building activities • Networking • Dinner and guest Speaker • Live Case Study Work shops on : • Marketing Communications • International Marketing • Dissertation Workshops • Presentations • Spa, Karaoke, Dancing, Fun … • Prize giving, Farewell traditional lunch

  17. Residential

  18. Course Information MSc International Marketing; MSc Marketing & MSc Marketing Communications students 2011/2012 Welcome to the UK ABAC dual award Thai students – never seen snow before! Christine Barth: Category Director adidas & Michael Darkow: MD GfK Germany residential 2012 Horsley Towers in the snow MarketingResidential2012Workhard! PlayHard! John Egan, Anita Peleg, Kim Roberts, David Capper, Mel Godfrey & Tim Ivins (staff – residential 2012).

  19. Course Information Applications • To apply please email: • Anita Peleg pelega@lsbu.ac.uk for an application form • You will be required to fill out this form and attach the following: • Evidence of English proficiency • Transcript of grades showing average of 12/20 for undergraduate/postgraduate degree

  20. Course Information Fees • £2500 per semester (fees may change next year) • Postgraduate Diploma (£2500) • MSc Marketing (£5000) • MSc Marketing (with Internship) • £500 *Students can apply for government loans at very favourable rates

  21. Student Experience Student Experience Extra Curricular Activities Work hard : Play hard • Social networking = Facebook for students and alumni • Email and LinkedIn to stay in touch • Careers Evening • Celebratory social event: dissertation hand in day • Bowling evenings • Skating Somerset House • London walk

  22. Student Experience Extra curriculum networking activities LSBU PG STUDENT BOWLING

  23. Student Experience Networking with Alumni Central Contact Professional Contact Professional Contact Social & Professional Contact Relationships Social Contact

  24. Student Experience The end or just the beginning?

  25. Student and Graduate Careers Graduate Career Paths • 15 Alumni at Ogilvy Advertising London • Accounts executives - Account Managers • Accounts Director - Partner • Social Media executive – McCann Ericsson • Digital Managers & Executives • E-search Vision • Barclays Bank • Product and Brand Managers: Unilever, L’Oreal, Arla, Bic, Nestle • Market Researchers: NoP, Ipsos Mori • PR assistants and managers – Edelman PR • Marketing Managers: EMEA (Standard & Poors), Association of Business Executives, UBM, HSBC, Barclays

  26. Student and Graduate Careers • Current Marketing Careers LSBU students Claire Decrocq MSc Marketing Communications Intern (5 months) – Modern Shows PR and Communications. Current –Researcher: Ipsos Mori Petia Koleva-KalushkovaMSc Marketing PPC Assistant for Performics/Zenith Optimedia, Publices Group. Vasanthan Manoharan MSc Marketing Communications internship at Radio One India. Pantelis Grigori MSc International Marketing Selected volunteer for the London Olympics 2012: Taekwondo . Nate Fuller MSc Marketing Marketing and Communications Manager,  First Mile

  27. Where are they now? Ewa Zylewicz Polish MScIM 2009 Search Manager at PHD Worldwide (Australia) Claire Sollier French: Current Student MSC MC: Marketing Communications Intern at The Crystal (Siemens) Michael Le British MScIM 2009 EMarketing Producer Sony PlayStation Helene Henin French: Current Student MScMC Saatchi & Saatchi Intern · Paris, France Thea Ronnebaek Danish (MSc MC 2011) Web marketing assistant l'Occitane in London. Kristian Spaabaek Danish MSc IM 2008 Senior Brand Manager Arla Foods. Pantelis Grigori Greek (MSc International Marketing 2011) Selected volunteer for the London Olympics 2012: Taekwondo

  28. Student and Graduate Careers • Current Marketing Careers LSBU Graduates Franziska PlattnerMSc Marketing 2010 Microsoft Account Management (Sales Track). Enterprise & Partner Group, German Market. Global graduate scheme Lareina Humberstone MSc International Marketing 2009 Digital/communications manager Barclays Retail Bank Kristian Spaabaek MSc International Marketing 2008 Senior Brand Manager at Arla Foods. Adrien Lolly MSc International Marketing 2005 Senior Sales Manager at Bankers Accuity Gitte Bjerregård Pedersen MSc International Marketing 2010 Ad-Operations Manager Neo@Ogilvy - Ogilvy & Mather's global media agency and performance marketing network Flavio Boubli MSc International Marketing 2009 Qualitative researcher at TNS Italy

  29. Teaching Team Teaching Team Professor Egan – Subject Group Leader Dr LakhdarBoukersi – Programme Director Dr Dag Bennett – Director of the Ehrenberg Centre Dr Charles Graham – Strategy Expert Dr David Capper – Consumer Behaviour Expert Dr Laurence Fisher – International Marketing & Logistics Expert Mel Godfrey – Product & Branding Expert Kim Roberts - Ex Adidas & Marketing Communications Expert Anita Peleg – PR, MR & Marketing Ethics Expert Peter Maple – Charity Marketing Expert Beverly Barker – Digital Marketing Expert Anna Zachariawicz – Strategy Expert and many more ... Course Director

  30. Who we are and what we do Department of Management Ethos is to achieve; Student Success Student Satisfaction Create professional opportunity Enhance employability through knowledge and skills Multi-contacts to the Professional workplace Graduate career success

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