1 / 11

Invitations

Invitations. Personal invitation card through - FIA - European Commission - Euro NCAP plus Introductionary letter by Max Mosley, Patron Invitations sent out to 400 guests with deadline 1 st April for confirmation – either by fax or online

chinara
Télécharger la présentation

Invitations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Invitations • Personal invitation card through - FIA - European Commission - Euro NCAP plus Introductionary letter by Max Mosley, Patron • Invitations sent out to 400 guests with deadline 1st April for confirmation – either by fax or online www.esafetyaware.eu/registration.htm

  2. Invitations

  3. Invitees • Target-oriented invitation list: - European Driving School Association 10 pax - Leasing Companies/Re-marketing 10 pax - Car Rentals 5 pax - European Journalists (Print, TV) 50 pax - EU Parliament 5 pax - EU Commission 5 pax - Member States 5 pax - Road Safety Authorities 5 pax - Automobile Clubs 27 pax - JAMA 5 pax - KAMA 2 pax - ACEA 10 pax - Dealers 5 pax - EURO NCAP 2 pax - eSafety Aware! Members 30 pax - others 5 pax

  4. PressKit • PressKit with following contents will be distributed on 8th May at 11 am in Rome – embargoed until then!: - Press Release about event - Speeches - Profile/Biography of Speakers - Background paper about ESC (history, naming, functionality) - ESC brochure - Euro NCAP brochure on ESC availability - Photos (ESC, driving situations etc.) - DVD including all of the above and ESC video • PressKit will be in English only in Rome • PressKit to download will available on www.ChooseESC.eu in - English - French - German - Spanish - Italian - Polish

  5. PR-work • Journalists not invited to the Rome-event - approx. 1 300 contacts in our media lists – will: 1. receive a preliminary announcement about Choose ESC! Event in Rome by end February to assure “news agenda” is blocked; 2. receive a reminder 2 days before the event to ensure “news space” for event; 3. receive Press release on 8th May at 11 am and info about download opportunity of Event PressKit on www.ChooseESC.eu • PR-agency for event day • Post event PR-campaign in partner countries to be started

  6. Website • www.esafetyaware.eu as per next week on line • www.chooseESC.eu as per 8th May

  7. ESC-simulator • in entrance lobby • of Bridgestone • main building • 2 accident simulations • with and without • ESC on board

  8. Branding • 3 Logos will be used on all event materials and publications • to indicate who is behind this initiative • Logo/identity for eSafety technologies to be created: • - need to convey “Safety” • - need to be neutral and embrace all eSafety technologies • - should build on “already learnt” • - should target enduser/car buyer • - should be concrete

  9. Logo • Crash Test Dummy and Dummy • family • Version 1: • Three letters to save your life … • Choose ESC! • Version 2: • Three letters to save your life …. • ESC On Board! • Animation to be created for use on • website

  10. Next steps • Elaborate and release ESC brochure • ESC video with Michael Schumacher scheduled for April • - free of rights in MPEG2 format and international master • Definition of Key messages for Speakers • Elaborate and release Info panels in Rome • other: event material e.g. banners, flags, welcome signs etc.

More Related