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The Bear Facts

The Bear Facts. New Year, New Look. Information compiled by Mysti Gates and the Journalism Staff. Meet our Staff. Editor: Brittiany Presson Art Director: Tori Rudman Sports Editor: Rachel Buck Entertainment Editor: Argus Floyd Chief Reporter: Samantha Frost.

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The Bear Facts

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  1. The Bear Facts New Year, New Look Information compiled by Mysti Gates and the Journalism Staff

  2. Meet our Staff Editor:BrittianyPresson Art Director: Tori Rudman Sports Editor: Rachel Buck Entertainment Editor: Argus Floyd Chief Reporter: Samantha Frost 2013-2014 Reporters: Rachel Buck, Eduardo Carvajal, Hope Dunlap, Argus Floyd, Samantha Frost, Alyssa Hill, Katie Mitchell, BrittianyPresson, Tori Rudman, Elenei Serrano, Jake Talamentez, Bob Wilcox

  3. A New Look • Redesigned flag • Addition of a slogan, index • Refined logo • Introduction of color for the FIRST time in school history

  4. Before and After March 2013 January 2014

  5. Advertising • Over 40 area businesses advertised with TBF this year. • 80% of businesses advertised for 2 or more months. • 30% of businesses advertised for 4 or more months. • 20% of businesses advertised for the entire year. • This year, students made almost 5X the amount of money in ad sales as last yearand approximately 2X the amount of that earned in the 2011-2012 school year. • The student advertising sales schedule has been modified in order to maximize profit and minimize time spent out of core classes.

  6. Financials

  7. Achieving Goals • Increase printing to 1 issue per month (a 3 issue increase) • Print in color, maintaining printing costs with ad sales • Jacket • Double Truck (center spread) • Maintain a monthly 8-12 page paper • Provide students with a predictable schedule for buying/selling papers • Notify students of date/time papers will be sold • Provide MMS and other campuses with an opportunity to be represented and purchase copies of the paper*

  8. Achieving Goals, continued • Sell copies of the paper to members of the community* • Home sporting events • Local businesses • Support printing costs with ad sales • Provide free copies of the paper to advertisers* • Increase advertising base • Return the paper to a profit* • Increase enrollment (Journalism class)* • Run in-house ads for fundraisers, to solicit student action, online editions of The Bear Facts, etc.

  9. Establishing Room for Growth • Improve on previously met goals • especially items marked with an asterisk (*) • Transition from a MHS paper to a WHOLE district paper, with regular paper sales at multiple campuses • Generate a workable system for receiving news items from teachers and clubs from all campuses • Return The Bear Facts to an award-winning paper • Incorporate aspects of Broadcast Journalism into the existing course • Get Journalism students involved in the weekly radio address • Instate a solution for covering out-of-town sporting events

  10. Room for Growth, continued • Increase readership and student involvement • Increase paper sales at home games and other campuses • Reinstate the MHS Literary Magazine, formerly knownas Ebony Rose • Aid students in acquiring Journalism scholarships • Incorporate additional technology

  11. Student Response: Staff Members “Journalism has helped me sharpen my writing skills and taught me valuable business skills. I have also learned the importance of using my time wisely.”– Hope Dunlap “Journalism has given me a real-world environment with regard to deadlines, much like how it would be with a real job.”– Bob Wilcox “Journalism has helped me understand which sources are reliable, the importance of keeping up with current events and has even pushed me outside my comfort zone with regard to ad sales in the community. I have learned how to talk to people.”–Tori Rudman

  12. Student Response: Our Readers What do you think about The Bear Facts this year? What improvements, if any, have you noticed? “The Bear Facts now includes every person and club; it isn’t biased towards just one group. I enjoy it!” “This year’s stories are more relevant to the student population…Keep up the good work!” “ More color this year, right? …[I like] Gus’s random trivia…Bear Facts = Best paper in Mena.”

  13. Conclusion • We have copies of TBF for each of you • Special thanks to Molly Lindsey and her Digital Communications classes • Approximately 40 students work on the paper each month • So far we have 15 new Journalism applications for next year • We are very proud of their accomplishments

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