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Why bother ?

Managing the private – public relationship the role of communications Louis de Schorlemer, managing director , EuropArea. Why bother ?. EU wide public sector spending 1500 billion euro/ year. EUROP A REA. Public vs private ?. Complex decision making Not trendsetter

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Why bother ?

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  1. Managing the private – public relationshipthe role of communicationsLouis de Schorlemer, managingdirector, EuropArea

  2. Whybother? EU wide public sector spending 1500 billion euro/ year EUROPAREA

  3. Public vs private? Complex decision making Not trendsetter Stable partnership EUROPAREA

  4. Key benefits Foreseeablespendingpolicy Long termrelationship Perceived value for client EUROPAREA

  5. Challenges Public purchasingpolicy Budget and revenue structure Transparency and public scrutinity EUROPAREA

  6. EuropArea Shared platform for hospitality accommodating national Olympic Committee houses EUROPAREA

  7. Communications Plan Brand / Value Proposition Business strategy Company Programs Comm. objectives Goals and messages Results/ Evaluation Target groups Activities Corporate Principles EUROPAREA

  8. Business strategy A fair solution for all National OlympicCommitteeslooking for: - budget optimisation - increased marketing exposure - enhancedathleticcelebrations EUROPAREA

  9. Core values You get what you pay for We work open books We engage the Olympic values We grow together EUROPAREA

  10. Communication objectives Establish as - partner for their success - sole provider - part of the Olympic family EUROPAREA

  11. Target Audience 30+ European Olympic Committees Institutional and corporate sponsors National/ regional authorities EUROPAREA

  12. First level message Our job is to facilitate your success • Your national identity is preserved • Your committment is essential to succede EUROPAREA

  13. Second level message We are a responsable partner • You getwhatyoupay for • We have no hidden agenda EUROPAREA

  14. Thirdlevel message We are part of the family • We live by the Olympic values • We know the rules • Our committment is long term EUROPAREA

  15. Our toolbox Door-openingwith a referee - MEMOS - BelgianOlympicCommittee EUROPAREA

  16. Our toolbox • Face to face • Individualrelationship • Trust building EUROPAREA

  17. Our toolbox • Corporatediplomacy • Multiple entries to decisionmaking • « What if? » approach EUROPAREA

  18. Milestones Confirmed participation Third party sponsorship Sochi 2014 and Rio de Janeiro 2016 EUROPAREA

  19. The unity of message We only go because we go for the long term We keep the same public face over time We are passionate about what we do EUROPAREA

  20. Let’skeep in touch Louis de Schorlemer LS@EuropArea.com +32 479 93 92 10 EUROPAREA

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