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Search Life Meets Real Life

Search Life Meets Real Life. Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com. I needed to call the police…. Google StreetView: Cool Or Not?. “Cool Sights In Google StreetView ” - Chris Silver Smith

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Search Life Meets Real Life

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  1. Search Life Meets Real Life Danny SullivanEditor-In-ChiefSearch Engine Landhttp://searchengineland.com

  2. I needed to call the police…

  3. Google StreetView: Cool Or Not?

  4. “Cool Sights In Google StreetView” - Chris Silver Smith http://searchengineland.com/cool-sights-in-google-street-view-14088

  5. The Conflicts… • Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case • http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private-property-claim-in-another-case-14114 • Google Threatened With Sanctions Over Photo Mapping Service in Germany • http://www.nytimes.com/2009/05/20/technology/companies/20google.html • It Takes A UK Village To Thwart Google StreetView • http://searchengineland.com/uk-village-thwarts-google-street-view-17193

  6. The Benefits… Google Woos Brits With Bike-Based StreetView Project http://searchengineland.com/google-woos-brits-with-bike-based-street-view-project-19519 • "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism • http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561

  7. The Solutions? No photography in public? Or just for “mapping?” Remove public buildings? Robots.txt for private buildings? Apartments? If someone moves? OK in Germany but not in US?

  8. Location Services… Make life easier to find nearby business or socialize locations….

  9. When Google Latitude Stalking Isn’t Such A Bad Thing http://www.techcrunch.com/2009/04/15/when-google-latitude-stalking-isnt-such-a-bad-thing/

  10. …Are Tracking Where’s the data stored? On the device, with the carrier, with the app provider, all? Is there “one stop” clearing? Where’s the privacy policy?

  11. So Consider… Local apps, products, devices offer great usefulness But local may need to be easier And local can be very personal Think through the issues and don’t be surprised if unexpected ones develop

  12. Questions? • SMX: Search Marketing Expo (http://searchmarketingexpo.com) • Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3SMX East -- especially for advertisers -- next Oct. 5-7 • Search Engine Land(http://searchengineland.com) • Stories and news from me and others • SearchCap(http://searchengineland.com/searchcap.php) • Daily email recap of search news from SEL & across the web • Sphinn(http://sphinn.com) • Social site for search marketers: share news stories, talk in forums, network and view upcoming events

  13. SMX: Search Marketing Expo (http://searchmarketingexpo.com) • Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3SMX East – emphasis on local – next Oct. 5-7 • Search Engine Land(http://searchengineland.com) • Stories and news from me and others • “Locals Only” column • SearchCap(http://searchengineland.com/searchcap.php) • Daily email recap of search news from SEL & across the web • Sphinn(http://sphinn.com) • Social site for search marketers: share news stories, talk in forums, network and view upcoming events

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