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The Changeup

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The Changeup

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  1. Bait And Switch-an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell. Its purpose is to switch consumers from buying the advertised merchandise, in order to sell something else, usually at a higher price or on a basis more advantageous to the advertiser.

  2. The Changeup Bait- looks like a fastball coming out of the pitcher’s hand Switch- travels with a lower velocity and late movement The Scam- tricks the hitter into swinging and missing

  3. Bait and Switch in Real Life • Spam Emails • ‘You need to click on this link to claim your prize!’ • Phishing links • ‘You’re the 100,000 visitor! You win $$$!!!’ • False music advertisement • Music companies label music in false genres to give a wider appeal • Call-in companies • ‘Buy this camcorder for x dollars’ (but you don’t get the battery, the lens, or other necessary equipment) • False Advertisement • Gas station advertises a low price, but only for one pump

  4. FTC’s Stance on Bait and Switch • No advertisement containing an offer to sell a product should be published when the offer is not a bona fide effort to sell the advertised product. • There can be no switch after sale • There can be no false impression made before sale

  5. How to Recognize Bait and Switch • If an offer seems too good to be true, it probably is • Check the reputation of the company you are dealing with • Brick and mortar shops are always more trustworthy than companies that are ‘only online’ or ‘only on TV’ • If you suspect being involved in a Bait and Switch scandal, write a complaint notifying an authority (the FTC is the body with most control over a bait and switch scandal)

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