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5 telemarketing myths that need to be busted

In this article, we will be busting five misconceptions or myths related to telemarketing that are prevalent in the market.

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5 telemarketing myths that need to be busted

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  1. 5 telemarketing myths that need to be busted There is a certain image that telemarketing has in popular media. Many business owners fail to realise the importance of cold calling because they feel it doesn’t play an important role in promoting products or setting appointments with prospects. In this article, we will be busting five misconceptions or myths related to telemarketing that are prevalent in the market. 1.There are people who believe that telemarketing calls are made without planning. They feel that telemarketing is all about making unsolicited calls at all hours of the day. The truth is, telemarketing calls need preparation. If telemarketers aren’t prepared, they will fail to reap benefits from the calls they make to the prospects. For a telemarketing campaign to be successful, a lot of research is required. Only with a researched and structured approach, calls can be made to the right people at the right time. 2.Another common myth is that telemarketing is only effective for products that are of low value. This isn’t true at all. When used in the right manner, telemarketing campaigns can generate great money-generating opportunities for businesses. Even large companies such as

  2. Microsoft make use of telemarketing method to market their range of products and services. 3.There are some business owners who believe that telemarketing is an outdated method of marketing products and services. They believe that no one uses it anymore in today’s day and age of digital marketing. This isn’t true though. Human touch has an important role to play even though digital marketing is on the rise. Small as well as large companies are seeing the value of including telemarketing in their overall marketing strategy. From boosting brand awareness to converting prospects into customers, it is a worthwhile investment. 4.Telemarketing isn’t about making nuisance calls. These calls aren’t made by pushy and irritating sales people. Reputed telemarketing agencies work with the best telemarketers in business. They only target prospects who have shown interest in the company’s products and services. They not only deliver quality results to their clients but also adhere to the regulations. 5.Another misconception is that telemarketing is similar to telesales. The main role of telemarketing is to act as a link between the client and the customer or prospects. It involves setting of appointments, event support, lead generation, building of database and so on. It is

  3. not the job of telemarketers to sell an end product or service. Last but not the least, telemarketing isn’t an easy job to do. It is more than just reading off a script and convincing prospects to give time for a meeting or to show interest in their client’s products and services. Since it is an important method of bringing in more customers and growing sales, it is better if an expert team is handling this task. Businesses need to do some research and find the best telemarketing agency for this job. They should shortlist two to three service providers and compare their services and charges to make a final decision.

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