1 / 13

Strategies for Service Providers and Operators

Strategies for Service Providers and Operators. International Telecommunication Union (ITU). Basic E-Commerce Training For Pakistan Pakistan Telecommunication Authority (PTA) Islamabad, Pakistan 31 March – 5 April 2001. Alexander NTOKO, Project Manager, ITU Electronic Commerce

claude
Télécharger la présentation

Strategies for Service Providers and Operators

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategies forService Providers and Operators International Telecommunication Union (ITU) Basic E-Commerce Training For Pakistan Pakistan Telecommunication Authority (PTA) Islamabad, Pakistan 31 March – 5 April 2001 Alexander NTOKO, Project Manager, ITU Electronic Commerce ITU Telecommunication Development Bureau (BDT) Email: ntoko@itu.int Web: http://www.itu.int/ecdc

  2. Agenda The Business Case Global Markets Market Positioning Customer Ownership Complementary services Alliances and Partnerships Business Model Conclusion – 3CM

  3. Business Case • Compelling business case due to high projections for Internet merchants. • Expected rapid and continued growth of sector. • E-Merchant services will assist service providers to move up value chain and hold on to existing customers. • Better positioned to enter emerging markets.

  4. Business Case -Challenges • Low Internet penetration in local markets will penalize service providers. • Low GDP for e-merchants reduces potential for high Internet growth and new revenue streams. • Low level of awareness will slow transition from brick and mortar to bricks and clicks. • Low demand for value-added services reduces possibilities for moving up the value chain.

  5. Global Markets • The Internet is a global medium with a high potential for growth in all regions. • Low barriers to provide cross-border e-merchant services – xSPs can provide e-merchant services across geographical barriers. • Winners will be the early adopters.

  6. Global Markets -Challenges • The global nature of Internet creates fierce competition on service provisioning – competition from non-local providers who also have access to local e-merchants. • Absence of environment to facilitate rapid expansion in local and other markets. • Adoption of wining strategies will depend on e-merchants market maturity and demand for value-added services.

  7. Market Positioning • For operators in DCs, the markets are not matured due to low level of awareness, poor infrastructure and low demand for value-added services. • Strategy: • Barriers can be removed by bundling services needed by merchants in a single and affordable package. • Trust and brand name of operator should be used to build merchant confidence. • Capitalise on customer-base to deliver customers to e-merchants using portals.

  8. Customer Ownership • 1. Online Directories: Use existing telephone directories to create online versions with search functions. Online directories provide strong arguments to bring customers to an operator’s site. • 2. Portal Models: Creating a community (via a Portal) adds value to an operator’s site and could break some entry barriers for potential Internet merchants.

  9. Portal Models • Mass Markets: Dedicated portals, ISP home pages and Regional Portals. • Vertical Portals: Special interests, business sector, socio-demographic and enterprise. • Directories: Yellow Pages (telephone directories). • Shopping Portals: Internet Malls, Business Procurements, Trading Communities and Virtual Mega stores.

  10. Complementary Services • Customer Contact Services: Provide complementary services to enable Internet merchants reach new customers (e.g. e-mail routing and processing). • 2. Application Services: Service providers can also bundle website hosting, purchasing applications and back-office accounting and application integration for Internet merchants. • 3. Mobile Commerce Services: Exploit potential for mobile services by providing convergent services to expand customer base and keep existing customers.

  11. Alliances and Partnerships • Choose the right partners with core competencies in their fields. • Partnership should be based on mutual benefits and added value for potential Internet merchants. • Eliminate duplication of services and focus on complementary solutions and service aggregation. • Bundle solutions and services from partners as one package.

  12. Business Model

  13. Conclusion - 3CM • Createthe demand for e-business services. • Capitalize on trusted brands, market position and customerownership to provide value-added services. • Convert customer base to portal users. • Move up the value chain, focus on core competencies and forge alliances and partnerships. • Create, Capitalize, Convert and Move

More Related