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Fonts

Fonts. So many fonts, so much choice. Why are there so many typefaces ?. More than 1000 fonts Just as an author struggles to find the right words , the graphic designer struggles to find the right typeface to match, support, or enhance the words .

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Fonts

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  1. Fonts So many fonts, somuchchoice

  2. Why are theresomanytypefaces? • More than 1000 fonts • Just as an authorstruggles to find the right words, the graphic designer struggles to find the right typeface to match, support, or enhance the words.

  3. How to download a new typeface? • Choose a font on www.dafont.com • Downloadit • Go in C:\Windows\Fonts • File/Install New Font

  4. How to choose a Font ? • Readability • Not to beconfusedwithlegibility (not alwayseasy to read) • Important role of leading, tracking and line length

  5. How to choose a Font ? • Voice • No coincidence if letterforms are called as wellcharacters • Ownidenty • Choose the right one to convey the right emotion

  6. How to choose a Font ? • Color • Sometypefacesworksbetterwithsomecolorsthanothers • Impact leading, tracking …

  7. Typeface & Font • Typefaceis a set of characters(numbers, symbols, letters, marks ….)e.g: Arial, Verdana …. • Font is a specific size and style of the typefacee.g: Verdana, 10pt, Bold

  8. Typefacecategories • Serif: Times New Roman • Sans-serif: Arial • Symbols (Webdings): sdvryjh • Other alphabets:

  9. How to design a text ? • Leading= interlinespacing • Tracking = intercharacterspacing • Font Style: • 4 main styles: Bold, Regular, Italic, Bold Italic • Other styles: Black, Narrow… • Size • Caps, SmallCaps, Lower-case letters • Orientation • Wrapping • Styles • Effects

  10. Somerules • Generally, weavoid to use more than 2 differenttypefaces • Whenyou use 2 differenttypfaces, better to choose a Serif and a Sans-Serif • Use contrast • With style: Bold, italic…. • Trackingcontracted and expanded • Neutral and flashy colors • Don’tbe « toomuch » • Think about the appropriated style that match yourcreation (Corporate, minimalist, modern, oldschool…)

  11. Example 1 withtracking Logo Your slogan here

  12. Exemple 2 : playwith size This isto illustrate howyoucanplay withtext

  13. Example 3: Warpedtext

  14. http://vandelaydesign.com/blog/design/photoshop-text-tutorials/http://vandelaydesign.com/blog/design/photoshop-text-tutorials/

  15. Exercise • Choose a quotefrom a famousauthor • Select a typefacethat match the emotionconveyed by the quote (youcan use 2) • Create a new document in Photoshop (Width: 29,7cm – Height: 21cm – Resolution: 300Dpi • Play withleading, trackings, style and all the criteriathatweexplored in order to create the best creation. • Once you are done, saveyourworkfor the Web • Uploadit on Studium • Go on the Blog and vote by addingyournameone time belowyour favorite creation

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