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Week 4: SWOT + Idea Finalization

Week 4: SWOT + Idea Finalization. Administrative. Should’ve all emailed Eric ( ericcho24@gmail.com ) with business idea (brief description) + Value Proposition + Customer Segment If you still haven’t done so, you have until April 12 th , 11:59 p.m.

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Week 4: SWOT + Idea Finalization

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  1. Week 4: SWOT + Idea Finalization

  2. Administrative • Should’ve all emailed Eric (ericcho24@gmail.com) with business idea (brief description) + Value Proposition + Customer Segment • If you still haven’t done so, you have until April 12th, 11:59 p.m. • If not in, every member of the team will get a zero in entrepreneurship.

  3. SWOT Analysis • The SWOT is a useful tool in business used to analyze a company • SWOT = Strengths, Weaknesses, Opportunities, Threats • Strengths + Weaknesses refer to internal features of a company • Actions that a company can/could directly influence • Opportunities + Threats refer to external features of a company • Uncontrollable aspects related to the company that affect the company in someway

  4. Idea Finalization

  5. General guidelines • Idea is realistic and possible; no super crazy pill that will make you invisible or something • You don’t actually have to create the product/service • Apply as much of the things we learned so far in class (ie. Value proposition, Customer Segments, Shared Value, and etc.) • Look back at previous class slides on the website if you forgot • Research what other companies are doing; don’t copy, but get inspired

  6. Finalize with robert

  7. Homework • Write a SWOT for your company; the SWOT has to be a 2x2 square matrix, as shown in this presentation – minimum 5 points in each category • Bring for next class • Email ericcho24@gmail.com if you have any questions or concerns about the project

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