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Marketing Your Online Courseware

Marketing Your Online Courseware. or It’s okay to make money while teaching!. Presented by:. Dr. Arlita Harris Senior Marketing Specialist Center for Distributed Learning University of North Texas. Your Intellectual Property Rights. Category I: Totally Faculty or Staff Generated

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Marketing Your Online Courseware

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  1. Marketing Your Online Courseware or It’s okay to make money while teaching!

  2. Presented by: Dr. Arlita Harris Senior Marketing Specialist Center for Distributed Learning University of North Texas

  3. Your Intellectual Property Rights Category I: Totally Faculty or Staff Generated Author owns IP Category II: Minimal UNT resources Author owns IP Category III: Substantial UNT resources Author owns IP Category IV: Work for hire UNT owns IP

  4. Your department’s rights • Meet with department chair and dean to determine: • IP category • Institutional resource commitment • Royalty allocation • File IP forms

  5. The Demand for Courseware • Online courses/programs for UNT students • Workforce training • Certificates and certifications • Life-long education • Non-credit courses • Credit courses for other universities • International institutions

  6. Agencies with whom we are working • Project SAIL (first 4-year member) • Western Governor’s University • Monterey Institute • Sloan Consortium • JERGroup • Learning House • Southern Regional Education Board • Texas Distance Education • Others….

  7. Project SAIL • National network of community college and private institutions • Specialized industry-driven programs • Funded by Sloan Foundation • No charge for listing asynchronous or hybrid courses • Peer reviewed • Providers and receiving institutions negotiate terms, cost, and delivery • Markets nationally and internationally

  8. Western Governors University • Accredited online university • Packages courses of other universities to create online degrees • Their faculty are mentors and advisors • WGU recruits, registers, and collects tuition and fees from their students. • Our faculty would teach a WGU section and send the grades to WGU

  9. Monterey Institute • Hosts NROC (National Repository of Online Courses) and OCEP (Online Course Evaluation Project) • Funded by William and Flora Hewlett Foundation • NROC designs and produces online courses to distribute through members at little or no cost. • OCEP compares and evaluates online courses (LING 3060 and HIST 2610)

  10. Sloan Consortium • Online degree and certification programs • Available to members of the Sloan Consortium (UNT is a premium member) • Peer reviewal of programs • No charge for listing, but a membership is required. • Sloan has approved and listed several of our totally online programs and certificates

  11. JERGroup • National distributor of online non-credit courses and certificate programs • Mostly workforce training • Buys courses at wholesale rate; then resells them on a revenue-sharing basis • Very interested in UNT courses and certificates

  12. Learning House • Designs courses and creates online programs and online campuses for colleges and business • Will develop course or use an existing course to meet needs of their clients

  13. Southern Regional Education Board • UNT lists online courses and programs in the SREB Electronic Campus • Students and advisors from other universities access the database to locate courses • Listings are free and are copied from UNTeCampus.

  14. Texas Distance Education • Free listing for Texas institutions • Online programs and courses • Maintained by Texas Higher Education Coordinating Board • Under revision to be more user-friendly

  15. Possible Licensing Models • Open Seats Model • UNT Faculty - Taught Model • Partner Institution - Taught Model • Partner Institution Teaches and Hosts Model • Whatever else works for both partners….

  16. Open Seats Model • Partner institution recruits students • Partner registers students for UNT courses • UNT department sets maximum number of seats for partner institution in UNT section • Partner institution pays $100 per semester hour per student • Department shares royalties with IP holder

  17. UNT Faculty-Taught Model • Partner institution recruits students • Partner registers students for courses • UNT sets minimum number of students • Course looks like partner institution’s course • Course content resides on UNT server • Partner institution pays $100 per semester hour per student • UNT department receives funds less $214 set-up- charge for CDL • Department shares royalties with IP holder

  18. Partner Institution-Taught Model Partner institution recruits and registers students for their course Partner faculty teach course Course resides on UNT server Partner institution pays UNT $70 per semester hour per student UNT department receives funds less $214 set-up-charge for CDL Department shares 50/50 royalties with IP holder.

  19. Partner Institution Teaches/Hosts • Partner institution licenses course • Course resides on partner institution’s server and is taught by their faculty • Partner institution pays UNT $50 per SCH per student. • Department shares 50/50 royalties with IP holder.

  20. How to market YOUR course: • Discuss with your department head • Decide which models you would like to license (you may offer all) • Think about any certificate programs or non-credit courses you might offer. • Contact Arlita Harris to package and actively market your course or program.

  21. Questions? More info? arlita@unt.edu 940-565-2942 PEB 205 - CTLA

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