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Third Church of Christ

Social Media Marketing. Third Church of Christ. { getting found + being relevant + taking action }. What is Social Media Marketing?. In a nutshell – The use of online communities to deliver a compelling message that drives potential members to your church.

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Third Church of Christ

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  1. Social Media Marketing Third Church of Christ

  2. { getting found + being relevant + taking action }

  3. What is Social Media Marketing? In a nutshell – The use of online communities to deliver a compelling message that drives potential members to your church.

  4. Why is Social Media Marketing Important? • Google analytics • What do these • numbers mean?

  5. Users Average 5.5 Hours Monthly Users Spend More Time with SocNets On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009. Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise

  6. 9 in 10 Youth Online 1+ Hours Internet Usage by Youth 2006-2010, Base: US youth ages 8-21, Online more than 1 hr "yesterday" 2006-2010 Source: Harris Interactive Every day, youth spend an hour-plus online A Harris Interactive study on the internet habits of youth found that eight in 10 8-to-12-year-olds (79%) and nine in 10 13-to-24-year-olds (88% of 13-to-17-year-olds, 90% of 18-to-24-year-olds) spend an hour or more online on a typical day. The average number of hours spent online daily increases with age, rising from 1.9 hours among 8-to-12-year-olds to 3.5 hours among 13-to-17-year-olds, topping at 4.5 hours among 18-to-24-year-olds.

  7. Social Media helps visitors find 3rd church

  8. Blogging More Often Drives Results

  9. Create Great Content by Blogging

  10. Blogging Attracts More Visitors

  11. Key Benefits & Uses of Social Media for churches • Share content that reinforces church message • Drive Search Rankings • Expand reach through sharing of content • Reputation Management • Church Event Launches

  12. Define your Social Media Strategy Intent: What church objectives are most important? • To build church awareness? • To generate buzz, advocacy or WOM? • To generate church engagement? • To shift people perceptions? • To influence key opinion formers? • To stimulate dialogue or relationship with prospects • To encourage participation for social event? • To manage church reputation? • To uncover member insights? • To enhance member service?

  13. Measuring Engaged Media: Blogging

  14. Dashboard of Metrics

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