By: Ashlyn Sibincich Bhavik Shah Jason Goodridge

2. Was founded in 1837 by William Proctor and James Gamble. Today its headquarters is located in Cincinnati, Ohio. Today it is the world�s #1 maker of household non durable and personal care products. On the Fortune 500 list; 25th largest U.S. company in revenue in 2007. The company has over 300 brands.

4. P&G�s many brands have put them in competition with themselves.

7. P&G�s central problem is that they try to fulfill each customers needs rather then targeting a specific market. They have too many products in too many forms. They have to try and convince customers to buy these products as well as try to convince retailers that they need to have this product on their shelves.

10. SWOT Analysis for P&G Strengths: The biggest strength for P&G is the product lines The are so many choices in product lines Products include air fresheners, body wash, laundry detergents, skin care, and much more. Some are Febreze, Noxzema, Tide, Bounce, Cheer They attempt to meet everyone�s need

11. Strengths Cont�d Proven market techniques help P&G sell products Constant advertising helps sell products Advertising includes television commercials as well as billboards Customer feedback is vital P&G prefers customers to leave their feedback regarding products to enchance quality

12. Weaknesses One big weakness for P&G is that there are so many products The products compete with each other such as Tide, Tide w/ Mountain Fresh etc. Mass marketing rather than Target Marketing causes problems Competition between the same brand causes loss rather than profit in the long run

13. Weaknesses cont�d The company is so big that there is little room for innovation P&G covers mostly all areas: laundry detergents, skin care, air fresheners, batteries, pet nutrition, small appliances, snacks and coffee, etc. With all these area covered, P&G can not develop more products

14. Opportunities P&G�s biggest opportunity is to sell consumer products internationally to developing countries By doing so, P&G would make a good profit on it because developing countries need necessary items that P&G offer By using the Internet, they can make much more sales internationally, let alone domestically

15. Threats P&G�s greatest threat is the company itself They are not known for one brand at all such as Johnson & Johnson is known for bathroom products Its lack of corporate culture can hurt them in the long run It needs to enhance the corporate culture outside the US

16. Instead of pleasing all different types of people, pick one target audience By doing so, they can create products for what they specifically want Creating too many choices sometimes confuses consumers e.g. Tide, Tide with Mountain Fresh, Tide with Spring Fresh etc. By cutting down on choices, then they would not have so much competition between their own products Convincing consumers can be sometimes more difficult than it seems Consumers can target one product, e.g. Tide with Mountain Fresh scent, and ignore rest In result, other products would have a substantial lost As a whole, P&G would receive loss rather than profit

17. P&G can do heavy research for the retailers regarding shelve space Market Segmentation Research-dividing groups by their needs Have careful testing if it increases sales by per square foot if one SKU added If retailers are shown more P&G products are in demand, then create space Competition brands will be taken off because consumers will not need them Retailers will have more profit by each SKU In result, P&G will make more profit as well