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How Geofencing Technology Helps in Small Business?

Here are a few reasons why geofencing technology has spread its wings wider and helping the small scale businesses to a large extent.

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How Geofencing Technology Helps in Small Business?

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  1. Use of Geo-fencing and how it helps in Small Business

  2. Geo-fencing in technical terms is generally use of GPS technology to create a virtual boundary and enabling the software to alert when mobiles reach or leave that particular area. This has found its way into business world too.

  3. The Geo-fencing apps use these invisible boundaries to find out potential customers in the nearby area and reach out to them. This is a very cost effective method of finding potential customers in the vicinity by monitoring their needs, interests etc and is used in many small and large businesses.

  4. Here are a few reasons why Geo-fencing has spread its wings wider and helping the small scale businesses to a large extent –

  5. Ease of Marketing and Sales – • The geo-fencing helps to find the target customers with ease. This in turn helps in easy marketing and sales of the products. We can cut down on expenses of the finding potential customers.

  6. Also, since it already shows us the interests and potential need of consumers, marketing costs can be cut and also we can try out different marketing techniques. Also, sales chances are high as the most marketing costs are to the potential consumers.

  7. Relevant and Interesting Offers – • We should make sure we give interesting offers to the target people in the geo-fence. The offers should be attractive, relevant and tempting to people. Different types of discount codes and coupons can be used to attract people.

  8. Interesting discounts and offers for the loyal customers in the area will increase the chance of them investing more to buy on your products.

  9. Limit the Geo-fence – • This is most important thing. The geographical boundary set should be less and limited. A larger geo-fence does not mean a larger consumer base. A small geo-fence, with fewer consumers but more options and discounts for them will help generate greater profits. It is always quality over quantity.

  10. Use the Local Events in the Area – • There may be local family functions, sport events etc happening in the locality. A tie up with the organizers and giving those in the event attractive coupons and discounts will attract the traffic to the business. Those people may visit again too if they are satisfied with the service.

  11. Use Surroundings to your Benefit – • If the surrounding has some shop/business which can be related to your product, use the opportunity. For example a chocolate shop can use the nearby florist shop saying buying chocolates along with flowers will be more appealing.

  12. Hence, we can say that the Geo-fencing has made the job easy and GeoFencing Technology provides all means of support to the budding entrepreneurs.

  13. THANKS

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