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Chapter 1

Chapter 1. Business Communication Foundations. Learning Objective 1. Why is business communication important to individuals and organizations?. Business Communication is Important to. Enhance your self-esteem Become an effective employee Advance in your career

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Chapter 1

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  1. Chapter 1 Business Communication Foundations

  2. Learning Objective 1 Why is business communication important to individuals and organizations?

  3. Business Communication is Important to • Enhance your self-esteem • Become an effective employee • Advance in your career • Positively affect an organization’s success

  4. Learning Objective 2 List and explain the goals of business communication.

  5. Goals of Business Communication • Receiver understanding – as the sender meant it to be understood • Receiver response – receiver responds to the message • Favorable relationship – establishes a strong business relationship • Organizational goodwill – the receiver feels a good feeling toward the organization

  6. Learning Objective 3 • Describe the patterns of business communication.

  7. Patterns of Business Communication • Internal or external • Formal or Informal • Work related or personal

  8. More Patterns of Business Communication • Vertical (upward or downward) or horizontal • Serial • Network • Grapevine

  9. Learning Objective 4 Explain the communication process.

  10. Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers.

  11. Learning Objective 5 Identify communication barriers and describe ways to remove them.

  12. Communication Barriers • Failure to use the you-viewpoint • Word choice • Punctuation, spelling, grammar, and sentence structure • Appearance of the sender or the message

  13. More Communication Barriers • Environmental factors • Type of message • Receiver capability • Listening

  14. Remove Communication Barriers To remove communication barriers analyze the receiver and use the you-viewpoint in your messages.

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