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BEST CREATIVE IDEA

BEST CREATIVE IDEA. ICOM Meeting Singapore November 19, 2004. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan. WHAT IS THE SYNERGYZER ?. High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing

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BEST CREATIVE IDEA

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  1. BEST CREATIVE IDEA ICOM Meeting Singapore November 19, 2004

  2. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan

  3. WHAT IS THE SYNERGYZER ? • High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing • The publication started off as a quarterly newsletter on a controlled subscription list • Primary Target - Decision Makers in the Industry • Secondary Target – Future Executives in business schools • Is currently rated as the best editorial content in its segment

  4. OBJECTIVE • To create awareness of standard advertising practices of the world • To motivate and project genuine talent of the industry • Being less than 5 Years Old – Recognition of our competencies • Reach key decision makers who matter on both agency and client side • Reach like minded people in the industry for a genuine ideas interchange

  5. 1st issue

  6. 2nd issue

  7. 3rd issue

  8. 4th issue

  9. 5th issue

  10. HOW SYNERGYZER BENEFITS THE BUSINESS • Has established diversity and wide ranging capabilities of the agency • Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan • Is a strong promotional vehicle for Synergy Group • Improves the knowledge level of our own personnel through research and information collection • Has provided a platform for the agency to attract new and fresh talent constantly • A new revenue stream from advertising

  11. The Future • Making the Magazine a bi-monthly publication • Increasing Visibility on Newsstands • Making Synergyzer a web based portal • Synergyzer Awards • Synergyzer Ideas Bank

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