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How to design, and extend, great content experience: A culinary , somewhat cautionary, tale

How to design, and extend, great content experience: A culinary , somewhat cautionary, tale. Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan  ILRI Public Awareness. Prepare 6 ingredients. Branding Appetizing Digestible Nourishing Mobile

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How to design, and extend, great content experience: A culinary , somewhat cautionary, tale

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  1. How to design, and extend,great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan ILRI Public Awareness

  2. Prepare 6 ingredients • Branding • Appetizing • Digestible • Nourishing • Mobile • Lasting

  3. Branding

  4. Make itBRANDED • Colour • Pictures • Style guide • Blog guidelines • Categories/tags • Workflows

  5. Appetizing

  6. Make itAPPETIZING • Pretty setting • Tasty nibbles • Pithy headlines • Arresting pictures • Engaging captions • Punchy quotes • ‘Display text’ • Spot colour

  7. Digestible

  8. Make itDIGESTIBLE • Arresting facts • Memorable quotes • Trenchant summaries • Embedded videos • Witty remarks • (Parenthetical remarks) • Symmetries / Poetries • Jargon/acronym free

  9. Nourishing

  10. Make itNOURISHING • Tell stories • State facts • Read others • Link others • Quote others • Credit others • Make it personal • Make it new • End it well

  11. Mobile

  12. Make itMOBILE • Email • iPads/ Tablets • iPhones • Smart phones • Dumb phones • Websites • Radio / TV

  13. Lasting

  14. Make itLASTING • Twitter • Tumblr • LinkedIn • Facebook • Google+ • Website • Enews • Storify • RebelMouse

  15. Acknowledgments • ILRI KMIS/ Angela Nekessa, Ben Hack • ILRI bloggers / Paul Karaimu • CGIAR, WLE / Abby Waldorf

  16. Thank you

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