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Making the Most of Digital Opportunities Rob Corcoran North Wales Account Manager

Making the Most of Digital Opportunities Rob Corcoran North Wales Account Manager. Scope Evolving trends of the internet How to make the most of digital opportunities Easy wins for golf clubs. The story of the web…. The Booking Cycle. Dream. Research. Share. Book. Experience.

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Making the Most of Digital Opportunities Rob Corcoran North Wales Account Manager

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  1. Making the Most of Digital Opportunities Rob Corcoran North Wales Account Manager

  2. Scope • Evolving trends of the internet • How to make the most of digital opportunities • Easy wins for golf clubs

  3. The story of the web…

  4. The Booking Cycle Dream Research Share Book Experience

  5. Pricing – How the Experts Appeal to the Online Shopper

  6. How to Appeal to the Online Golfer • Perception of value • Be competitive • Course Utilisation Reports • Yield management • Peak rate • Mid rate • Off peak rate • Incentivise larger groups • Flexibility

  7. What then? • Customer service • Repeat business • Feedback • Golfshake.com • Golftoday.co.uk • Upsell • Memberships • Society Days

  8. Marketing?

  9. New Marketing Initiatives

  10. MobileApp • Over 16K total downloads to date • 15% of total bookings. • 41% of bookers are new clients • Android version to be launched summer 2013

  11. Teeofftimes.co.uk Booking Sources2012 vs 2013 Projection

  12. Summary • The internet is evolving continually • Flexible pricing structures are proven to be the most effective • Mobile, social media and course reviews are the new areas that require focus • Which partner organisations can amplify your online reach?

  13. Rob Corcoran Email: rcorcoran@teeofftimes.co.uk Mob: 07703 713960

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