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Environmental Branding

Environmental Branding. Branding. Name , term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

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Environmental Branding

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  1. Environmental Branding

  2. Branding • Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. • All the combined impressions and experiences associated with a particular company, good or service

  3. What is environmental branding? • Branded environments extend the experience of an organization brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior settings. • It uses space as a physical embodiment of the brand to create a ‘brand space’ . • This is achieved through spaces such as retail stores, showrooms, trade-fair booths and office environments

  4. In a Office

  5. In a Office

  6. In a Lobby

  7. Remember the 4 Display Window P’s • Products • Placement • Props • Promotion

  8. Product • Identify the purpose of your retail display. • Decide who your target audience is and their needs • Choose products you have easy available and are not hard to get • Narrow your products down to a few relevant choices • Include a variety of price points

  9. Placement • Map out your display - usually people look to the right of your display first. • A repeated message throughout the displays will most likely get the message to your customers. • Display the merchandise so people can interact with it and see it. • Odd numbers are more appealing to the eye

  10. Props • 80/20 rule: No more then 20% of the display should be props. • Let your retail products be the stars and the decorations be the supporting cast. • Be strategic and choose props that support your display cases. • Props can be used to add variety in height, texture and color to your display, which will draw attention to the products.

  11. Promotion • The display is part of your marketing plan. • Promote the displays on Facebook and Pinterest to start having your audience engaged and interacting.

  12. Tips for Display Windows • Tell a story • Surprise customers • Use bold shapes and colors • Keep it clean • Update your displays • Use lighting to stand out

  13. More Tips • Window displays should be in harmony with the entire surrounding • Awhole is being created rather than a fragment . • When planning a window display consider the building facade, street, people and their perceptions, color harmony, lighting and viewing angle 

  14. Influence of Background Color on Merchandise

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