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Building a Webcasting Business Kristin Beaulieu, Client Services VP, InXpo, Inc.

Learn the essential steps to build a successful webcasting business, including creating a solid business model, leveraging technology, managing production and editorial teams, and implementing effective sales and marketing strategies.

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Building a Webcasting Business Kristin Beaulieu, Client Services VP, InXpo, Inc.

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  1. Building a Webcasting Business Kristin Beaulieu, Client Services VP, InXpo, Inc.

  2. Webcasting Essentials • Solid business model • Technology provider • Production • Editorial team • Sales team • Marketing • Growth plan

  3. Business Model • Webcasts • Virtual tradeshows, job fairs, other? • Virtual communities • Leveraging existing content and talent across multiple webcasting platforms • Staffing infrastructure and cost management • Pricing models

  4. Technology • Research, research, research • Backend reporting • Support • If multiple providers, can they integrate? • Be creative!

  5. Dedicated One person minimum – scale to success of business Establish production processes Event management Determine promotion process and management Client interaction & management Rehearsals Reporting process & delivery Internal communication Outsourced Cost structure & viability against model Understand process & limitations Dedicated person for client management Still need promotion management & monitoring Understand post event report structure & delivery Pay attention to process and client satisfaction Production Team Dedicated or Outsourced?

  6. Editorial Staffing Issues • Dedicated or Outsourced? • How to structure editorial involvement with custom content? • Focusing on your “stars” • What do you offer your existing editors to encourage excellence?

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