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ACTION!

6. 5. 4. 3. ACTION!. FILM PIRACY. STRONG PROCESS CAN KILL PIRACY. PEOPLE OVER PIRACY. PROCESS. PIRACY. TECHNOLOGY. KEY DEPENDENCIES. End – End security lifecycle, methods, measures and Standards. Government Regulations. Digital Cinema. Licensing Video Libraries. Technical Expertise.

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ACTION!

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  1. 6

  2. 5

  3. 4

  4. 3

  5. ACTION!

  6. FILM PIRACY STRONG PROCESS CAN KILL PIRACY

  7. PEOPLE OVER PIRACY

  8. PROCESS PIRACY TECHNOLOGY

  9. KEY DEPENDENCIES End – End security lifecycle, methods, measures and Standards Government Regulations Digital Cinema Licensing Video Libraries Technical Expertise Illegal movie downloads

  10. INDIAN MOVIE REVENUE INR 4000 Cr INR 8000 Cr

  11. POSSIBLE PIRACY STAGES SECURE ALL…

  12. PIRACY AT STUDIO LEVEL Prints Raw footage Beta Can Theft of ‘Jaggubhai’ master print Scares KS Ravikumar and Radhika Vulnerable sources for leakage - Outsource the job to US, we will take care of product dispatched out without getting compromised Can be solved by introducing surveillance/code to every print

  13. PROPOSED SOLUTION • Policy Setup • New Role – SECURITY OFFICER • Classification of data • GAP Analysis • Awareness PROCESS IMPROVEMENT

  14. PROPOSED SOLUTION TECHNOLOGY IMPROVEMENT • Alert Management • Data Leak Prevention • Fraud Detection • Constant Monitoring • On site/ Off site monitoring • Alert Management – SMS / Calls • Daily reports – Emails • 24X7 support

  15. HOW CAN WE HELP? Pre Production Production Safeguard from Plot leakage Surveillance Safeguard from … story leakage Stealing scripts Post Production PROCESS + TECHNOLOGY Distribution After Release Safeguard from Data Leakage Constant Monitoring Coordinate with UFO movies & Other departs Distribution channel Coordinate with Government Agencies to check over piracy Legal Laws

  16. RETURN ON INVESTMENT

  17. CONCLUSION Piracy is essentially a technology problem, but you need more than technology to combat it Solely with stringent legal enforcement would not solve the problem Proactive approach is always better than reactive approach

  18. REFERENCES Telugu films losing 200-250cr due to piracy - Keshav Reddy 50 cr piracy racket identified at Chennai, police Indifferent - THE HINDU Visited Ramanaidu Studio Annapurna Studios

  19. THANKS FOR LISTENING… CONTACT: KARUN CHENNURI VAMSHI DRIVEN BY FILM INDUSTRY… SUPPORTED BY US

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