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Business Model: Development Approach

Business Model: Development Approach. An iterative process makes most sense. Top Down Approach. Review and clarify CNP organization & functions. 1. Define key customer groups Similarities & differences. 2. Confirm against CNP “meter to bill” process list. 3.

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Business Model: Development Approach

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  1. Business Model: Development Approach An iterative process makes most sense Top Down Approach Review and clarify CNP organization & functions 1 Define key customer groups Similarities & differences 2 Confirm against CNP “meter to bill” process list 3 Validate against Mastio attributes 4 Bottom Up Approach

  2. For this project: Out of Scope Functions Market development Strategic development Finance Field Service management All Field Service functions Operating management Pipeline integrity Project services Engineering Later potential additions Gathering for: BP Arkla Customer facing: In Scope Functions Operations management “Information” measurement O&M @ customer locations (geographic) Xxx Xxx Xxx Xxx Xxx Xxx Support Functions Budgets Accounting (general & plant) Business Model: Functions In-Out of Scope Categorizing and normalizing customer inputs is very important…

  3. Business Model - Definitions We will use the following terminology in this project… Communication of day-to-day activities associated with CGET/MRT Objective Direct Customer Interface Activity or function that “feeds” a direct customer interface Indirect Customer Interface The customer and “2 degrees of freedom” inside the CGET/MRT organization Scope of This Investigation

  4. 7 Info Measurement Pooling Buy Gas Nominate MRO Business Model: Customer Functions Relating business functions to product flow & transport services… Well Head Producing 1 Field Services Gathering 2 Operations Transmission Storage 4 Gas Control 5 Custody Transfer 8 End User 9 6 System Control At least 3 customer Interfaces: 3 Operations Measurement • Daily transactions: • Scheduling • Imbalances • accounting A Capacity Buyers Gas Buyers B Schedule @I/connect Deliver 1500 - Get1500 @ I/C A Object: Provide Services Associated with Capacity Sold & Invoiced Plant Managers Operating People @ customer level C

  5. Who Is the Customer and What Does He Want? Varies by channel segment and customer organization… Long Term F/T Example Key Buyer Key Influencer Typical No. of Encounters Marketing Purchasing CGET Function Code 2-4 weeks to negotiate the deal 1 Scheduling 6 9 52 weeks day-to-day functions 52+ 16 20 Accounting 6 9 Monthly settlement 12 Plant & Operations 16 20 Only when there is an upset, problem or change from plan ? 15 19

  6. Marketer Customers are Different than End-Users Deal lifecycle is much shorter – transaction efficiency important…. 1 YR 2 YR Deal by Deal Deal by Deal Timeframe F/T HFT I/T PALS Buy & Sell Services One CenterPoint Energy Contact CGET needs marketers to develop “off system” capacity and opportunities

  7. Agents Are Also Part of the Landscape Agents act on behalf of end users… Buy Gas Customer can & do this function Contract for Transport Services Nominate & Schedule Agents provide everything else Bill & Collect Asset managers also exist: They “control the contract” and use Agents to help execute

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