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Advantages of Content marketing LEADSCRIBE
Advantages of Content marketing • Provides something of value to customers whereas traditional ads do not. • Educates customers to the point that they’re ready to purchase your product. • creates a sense of reciprocity with customers. • Content marketing attracts customers for free. • Content marketing creates content that gets shared. • Content marketing provides a SEO benefit. • Content marketing is highly targeted.
Provides something of value to customers whereas traditional ads do not. • With an advertisement, customers often try to mute, ignore, or get away from them as fast as they can. With content that’s tailored to what customers want or need, they end up spending hours with your content developing a relationship with your brand and remaining engaged with your products. People may read Copyblogger for months before buying a product, but they hang around and voluntarily consume content until that time comes.
Educates customers to the point that they’re ready to purchase your product. • Many times, people don’t purchase a product because they don’t realize how valuable it is or how badly they need it. Customers may not buy from a company that sells direct mail solutions like PostcardMania, not because they don’t need the product, but because they don’t understand how it works. Media-type content such as blog posts and Youtube videos can educate customers to the point that they’re ready to buy your product.
creates a sense of reciprocity with customers. • As you give people more and more free content, customers arrive at a point where they want to reciprocate the benefit that they’ve received. If your company helps them become a better marketer and make more money, they’ll come to a point where they’ll want to buy something from you to pay you back for all of the free content you’ve provided.
Content marketing attracts customers for free. • Instead of paying $1.50 per click, or whatever it costs for your business, you can attract 500 customers for the cost of writing one blog post. If you write the content strategically, each blog post will last you for the life of your business, and you’ll get a lifetime return on your investment. Thousands of people can read one post that took two to five hours to write. Whereas Google ads cost money to bring people to your site one time, content is written once and can direct traffic to your site for years. In the end content becomes an asset but advertising is always an expense.
Content marketing creates content that gets shared. • Think about what people share online. They share content. If you look at any Facebook stream, somewhere 90% of outside content that is shared are links to content, not a link to a website. Even if customers like you enough to click on a share link on your homepage, they can only share it once because, after the homepage is shared, there’s no reason to share it again.
Content marketing provides a SEO benefit. • For every blog post you publish, you have new content that can be indexed by Google. Without blog posts, your website may have 10 pages that can be indexed. After writing one post a week for a year, your website will have 52 more pages.
Content marketing is highly targeted. • One of the goals with any marketing campaign is to get your message in front of the largest, most targeted audience possible. A large audience means more people know about you, and a more targeted audience means that a greater percentage of the audience can potentially become buyers.
Advertising on Content Marketing • Ads on blogs can be in the form of banners, text links, streaming video, audio clips, flash animation and even plain text. Most blog-based advertising involves payment in some way or the other to the blog owner. Owners of popular blogs will typically capitalise on their readership numbers via a combination of ad formats and Google AdSense ads.
