1 / 15

9744 C Evaluate e-business models

9744 C Evaluate e-business models. WANG Wu-qi. Session 2 E-BUSINESS ELEMENTS. Target market identification (business, consumer, government). How does an e-business best suit a customer's needs. Classification of business types. Brokerage Advertising Infomediary Merchant

dacia
Télécharger la présentation

9744 C Evaluate e-business models

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 9744CEvaluate e-business models WANG Wu-qi

  2. Session 2E-BUSINESS ELEMENTS

  3. Target market identification (business, consumer, government)

  4. How does an e-business best suit a customer's needs

  5. Classification of business types • Brokerage • Advertising • Infomediary • Merchant • Manufacturer (Direct) • Affiliate • Community • Subscription • Utility • B2B • B2C • C2C • P2P

  6. Channel /model types

  7. Financial models • outright purchase • pay per use • pay per view • Licensing • Commission • Subscription

  8. Applications of technology to sales • http://www.wa-jeso.com/read_dxywq.asp?mid=115

  9. Marketplace analysis competitors Distributors/customer Suppliers

  10. Impact of technology on internal operations • Autonomy • Integration • SCM • Intelligence/knowledge • Organisational structure • Competitor advantage • Speed of response • Culture • Skills • CRM

  11. Impact of technology on external operations • Fulfillment • new channels for sales/delivery/customer service, • payment/billing services • Marketing • development of customer products

  12. New sales channels • shop • Mall • Direct • Auction

  13. Outsourcing vs. internal development • control vs. cost • skills requirements

  14. Global reach brings issues of law and culture • different country • different competition • different culture • different laws (tax) • different language

More Related