available to IEEE Sections, Societies, conferences, departments and events

1. IEEE’s in house marketing communications agency available to IEEE Sections, Societies, conferences, departments and events

2. IEEE Creative Services Professional staff that provides creative services to IEEE departments and organizations. Part of the Marketing & Sales department. We’re your in house agency. Get to know us.

3. Our mission • Partner with the businesses of the IEEE to achieve business and promotion results in support of IEEE goals and objectives • Provide professional marketing communication, advertising and creative services • Identify, create and optimize opportunities for integrated marketing communication throughout the IEEE community, and beyond • Protect, use and honor the IEEE brand, and the value messages which support it • Execute promotional projects for allocated and non-allocated IEEE clients

4. Services for MD officers • IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits • What’s New @ IEEE Your Source for IEEE News • Creative Services A fee-for-service program of IEEE Marketing and Sales

5. Services for MD officers • IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits

6. Promo library – a service Extending the reach of IEEE value messages, brand • Makes available hundreds of unique, pre-approved ads • Now available for instant download • Updated monthly • A no-charge service www.ieee.org/promolibrary Source: Creative Services-managed promotions for IEEE businesses

7. Simple to use

8. Enlarge, select, register, take the file.

10. Hundreds of web ads, too Web ads include destination URLs, advice regarding usage, calendar concerns.

11. Site Launch, Upgrades 17 April 03: Site Launch Print ads delivered as electronic files viaauto email generated requests, webs adsavailable after registration 16 March 04: Improved delivery model The featured “IEEE is…” ad campaign made available for immediate download in QuarkXpress format (pilot) 1 June 04: Improved delivery model Featured a pre-selected Package of Camera Ready Ads (Linos). 1 Jan 05: Improved delivery model, again! All print ads made available for immediate download in PDF format

12. Promo library usage is soaring! 209 print ad downloads in 1Q05. 96 Universities/Student Branches 54 Sections/Councils 21 IEEE Pubs (staff) 11 Societies3 NonIEEE Publications 24 Other

13. The most popular print ad in 2004

14. Services for MD officers What’s New @ IEEE The American Society of Association Executives Gold Circle Award Winner First Place Electronic Newsletters/Bulletins

15. What’s New @ IEEE • A monthly link to IEEE. • Opt-in, at the desk, communication. • More than 150,000 subscriptions. • Retains the IEEE relationship with members, prospects and those who cannot, or choose not to, retain their membership for a time. • We surveyed readers in 2004 – they value it highly.

16. What’s New @ IEEE Our commitment and editorial mix includes member benefit news in every issue of every title, except WN Libraries. 45 of our 1,134 unique stories in 2004 (not counting sidebars) were member benefit articles. How can you use What’s New @IEEE in your MD efforts? • repurpose the articles • dig into the archives www.ieee.org/whats-new/archive

17. What’s New @ IEEE “What’s New is an excellent service from IEEE. Time and again I pick up some wonderful ‘pearls’ to share with friends and IEEE members… “Your ability to focus on the key issues in the monthly crop of publications is commendable.” Anthony Lobo, IEEE Bombay Section

18. What’s New @ IEEE How can you help What’s New @IEEE? • Contribute story ideas • Tell us what we can do better Managing Editor, What’s New@ IEEE: John Platt IEEE Business Communications Manager j.platt@ieee.org 732.981.3449 Creative Services IEEE Marketing & Sales

19. Services for MD officers • Creative Services A fee-for-service program of IEEE Marketing and Sales offering professional marketing communication services

20. Top ten reasons to get to know us 1 We know what you needOn time, on budget, high quality work 2 We've done it beforeHundreds of times! 3 We know IEEEFrom membership to identity standards to reaching your prospects 4 We're talentedThis is no time for humility, check out our work, ask about our awards

21. IEEE Creative Services Top Ten 5 We're experiencedAn IEEE marketing professional will handle your project from start to finish 6 We're cost effectiveOur prices are below market value, the IEEE experience comes free 7 We're mission drivenThe IEEE mission

22. IEEE Creative Services Top Ten 8 We listenTo your needs 9 We've got the resourcesTop talent, great business relationships, crackerjack interns, royalty-free image library and more! 10 With our colleagues throughout the staff, we're the answer to the question"How the heck do I do this?"

23. One more for the top ten… Keep the business here, with IEEE. It’s who we are, it’s what we do.

24. You know our work

25. Integrated marketing communications • Best practice mix of tools, techniques • Award-winning promotion, strong results • Local, national peer recognition

26. Or you may not?

27. ShopIEEE

30. Innovative Membership Promotions …that work.

31. Society, journal and conference promotions

35. The Future of IEEE Conference Proceedings…is Clear << toggle back

38. Multimedia Membership promotion Conference promotion Journal promotion Product promotion Brochures Web sites Posters Exhibit displays Advertising Direct Mail Web graphics Marketing communication Premiums Our services…What can we create for you?

39. Take advantage of Creative Services • Use the promotion library. • Use the What’s New archives. • Run the “movie” at your next meeting. • Get us involved in your next promotion. • Let us know how we can help you. See Lauren Hall at the exhibit today. Get to know us.

40. Phone +1 732 562 7811 Fax +1 732 465 6430 Email creativeservices@ieee.org Web http://www.ieee.org/creativeservices IEEE’s in house agency