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Philly Phixers If it’s broken, we can fix it.

Philly Phixers If it’s broken, we can fix it. Product or Service offered by the Philly Phixers. Based around fixing computers for Philadelphians.

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Philly Phixers If it’s broken, we can fix it.

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  1. Philly PhixersIf it’s broken, we can fix it.

  2. Product or Service offered by the Philly Phixers • Based around fixing computers for Philadelphians. • Includes: fixing viruses, repairing broken hardware, eliminating spyware, printer problems, downloading software, performing preventative maintenance, hook up wireless accessibility, as well as, Ethernet and ISP providers. Will perform system check ups as well as keeping computer software up to date. • Our services will also include software training and courses that will help the everyday use of a computer.

  3. Estimated Size The estimated size of the Philly Phixers market is the city of Philadelphia, Pennsylvania. According to the 2004 census bureau, there are approximately 1.5 million people in the city.

  4. Two Location’s of Philly Phixers 3406 Powelton Avenue Center City Philadelphia Pennsylvania 1 Liberty Plaza University City Philadelphia Pennsylvania

  5. Our Market The Philly Phixers target market consists of: -Residents 675,000 Need the most assistance with computer issues -Educational Institutes 525,000 -Businesses 300,000 Small amount because of the pre-existing IT departments within organizations

  6. Our Market Continued…

  7. Start Up Costs / Expenses 50 IT Technicians $2,000,000 Advertising $500,000 5 Managers $250,000 Telecommunications $29,500 Transportation $28,000 Rent $12,000 Base Computers $5,000 ______________________________________ Total Start-Up Cost $2,824,500

  8. Revenues and Profits Ideally: Customers reach 450,000-600,000 @ $30 per customer (our cheapest service) Revenue $18,000,000 Expenses $2,824,500 Profits $15,177,500

  9. Revenues and Profits Cont… Realistically: Customers reach 150,000 – 200,000 @ $30 per customer (our cheapest service) Revenue $4,500,000 Expenses $2,824,500 Profits $1,675,500

  10. Break Even Analysis = 94,150 Customers $2,824,500 (expenses) $30 per service Ideally: 94,150 600,000 15.7% of Ideal Market Realistically: 94,150 200,000 47% of Realistic Market

  11. Technology Used/Needed • Cell phones to call other employees • Laptops for all 5 managers customized to their role in the organization • Server Access to create e-mails • Rent two locations: One in Center City and one in University City

  12. Role of Each Group Member in the Organization • Accounting • Marketing • Management/Operations • Customer Service • Human Resources

  13. Analysis of Competition • Best Buy Geek Squad • Major competitor – costs are too high and computer has to be brought to their facility, in order to be fixed. • IT Department of any business or educational institution (In-house IT dept.) • Any business environment that insources their IT support. • Any educational institution that insources their IT support, including Drexel University, the University of Pennsylvania, and local high schools.

  14. Analysis of Competition Cont… • Best Buy Geek Squad • 24 hours/7 days a week computer support service. • Services include: Operating System Solution, Operating System Service -- Including Virus and Spyware Removal, Wireless Networking, Network Troubleshooting, Peripheral Setup, Software Service, Antispyware Install, Antivirus Install, Operating System Install, Software Install, Memory Install, Optical Drive Install, Hard Drive Install, I/O Card Install, Data Backup, Data Transfer, Digital Music Training, Digital Imaging (Photo) Training, Digital Video Training, Diagnostic, and System Tune-Up.

  15. Best Buy Geek Squad Cont… • Agents fix any PC problem -- No matter where you purchased your PC, Agents can help you • Service guarantee -- If you're not completely satisfied with their service, the problem is remedied fast and free • Nationwide coverage --Over 700 locations available nationwide, including Hawaii and Alaska • Flat rates --Agents remove the nauseating pain and discomfort often associated with billing by the hour • No time windows. Just on time --When you schedule for 1PM, they'll be there at 1PM • Not third party --Any Agent that enters your home or office or that you see at Geek Squad Precincts and stores is the genuine article

  16. Best Buy Geek Squad Cont… • Even though the “Geek Squad” offers all these services and 24 hour availability, the Philly Phixers are much cheaper and more convenient. • The Philly Phixers cost from (25%-50%) less than any “Geek Squad” service offered. • The Philly Phixers come to you. • If you have a problem, they respond within the hour. • Speed, efficiency, and reliability.

  17. Marketing Techniques for Acquiring Customers • Newspapers – main means of advertisement • Commercials – limited, yet effective • Billboards – strategically positioned within the City of Philadelphia • PECO building (scrolling advertisement) – able to communicate to all of Center City, targeting nearby businesses and universities • Presentations to major organizations to educate on outsourcing opportunities – entice companies to invest in outsourcing, as opposed to higher insourcing costs • Word of mouth – fastest and cheapest means of communication

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