1 / 11

Sustainable Tourism and Innovation in Mobile Tourism Services

Outline. Project objectives User scenario visualizing possible content Perspectives on equity in sustainable tourism Stakeholders and the project team Conclusion. Project objectives Mobile Digital City and Nature Walks the development of content and software for a mobile tourism device

dallon
Télécharger la présentation

Sustainable Tourism and Innovation in Mobile Tourism Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Sustainable Tourism and Innovation in Mobile Tourism Services Janne J. Liburd, Ph.D. Assistant Professor International Tourism and Leisure Management University of Southern Denmark

    2. Outline Project objectives User scenario visualizing possible content Perspectives on equity in sustainable tourism Stakeholders and the project team Conclusion

    3. Project objectives Mobile Digital City and Nature Walks the development of content and software for a mobile tourism device aims to provide the visitor with extra utility value and the tourist industry with value and sustainable growth is particularly concerned with sustainability in Danish peripheral areas acknowledge that innovation in tourism by means of mobile communication technology has direct implications for one-to-one marketing, E- and M-business

    4. A possible user scenario to visualize content (I/III) - Before Before German Family Mann leaves Berlin to vacation in Denmark, they have found a link to MDBN online An active avatar entises father & son: Come closer, follow me to the hidden adventures and medieval legends of noble knights and brave vikings in Denmark The Manns generate personal profile indicating range of interests, ages, preferences (e.g. Medieval Age, Vikings, Gastronomy, ornithology, local gastronomy). And accept services to create an electronic M-wallet, access on mobile phone to site-specific information, occassioned maps, booking opportunities, products & services that are carefully monitored to ensure quality and sustainability of the destination.

More Related