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Demand & Supply Analysis A set of 4 key challenges

Demand & Supply Analysis A set of 4 key challenges. CUSTOMER. LDC. MARKETING. DEMAND. SUPPLY (Offer). Developing a Marketing Plan A Management by objectives approach.

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Demand & Supply Analysis A set of 4 key challenges

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  1. Demand & Supply AnalysisA set of 4 key challenges CUSTOMER LDC MARKETING DEMAND SUPPLY (Offer)

  2. Developing a Marketing PlanA Management by objectives approach • Management by objective (MBO) : relies on the defining of objectives and then directing the performance against the objectives that have been set. • Major principles : • Cascading of organizational goals and objectives • Specific objectives for each member • Participative decision-making • Explicit time period • Performance evaluation and feedback • To check the validity of your objectives i.e. assess if they are smart: use the S.M.A.R.T Method

  3. Developing a Marketing PlanThe S.M.A.R.T Method S pecificobjectives : what objectives to do you want to achieve ? m easurableobjectives : are you (Yes / No) meeting your objectives ? a chievable objectives : are the objectives you set achievable and attainable ? r ealisticobjectives : can you realistically achieve the objectives with the resources you have ? t imeobjectives : when do you want to achieve the set objectives?

  4. Examples of poor communication

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