SpotOn Consulting Consulting@spoton December 9, 2009

1. Connecting Target with Wellness: Target’s Initiative to Capture the Wellness Market Health • Happiness • Wellness • SpotOn Consulting Consulting@spoton.com December 9, 2009

2. Agenda Health • Happiness • Wellness • • Target’s Wellness Market Opportunity • A Plan of Action • Recommendation 1 • Recommendation 2 • Questions • Conclusion

3. Target Should Take Advantage of the Wellness Movement Health • Happiness • Wellness •

4. Establish Target as a Wellness Provider to Capture a New Demographic Health • Happiness • Wellness • Create Awareness • Television advertisements • Wellness Fair • Wellness Wednesday Define Wellness • Being healthy • Making good choices • Exercising and eating well

5. We want People to Know Target = Wellness Health • Happiness • Wellness • How people will know • Television Ad • Wellness Fair • Wellness Wednesday What will be achieved • People think Target when they hear • wellness • People will begin to associate certain • items with wellness, and know where • to get those items: Target Why it will work • The advertisement is an introduction • The fair generates excitement • Wellness Wednesday creates • constant interest and association

6. Wellness Fair- The Kickoff Health • Happiness • Wellness • What it is • Involves Children With Wellness games • Prizes/Promotions/Info given throughout the entire Store and Parking Lot Results • Offers a fun environment and • generates hype • Introduces key wellness products to • potential guests • Gives Target’s wellness partners an • opportunity for promotion • Announces the coming wellness sale: • Wellness Wednesday

7. Why not Simply Start the Sale? Health • Happiness • Wellness • Wellness Fair • Defines Wellness for the guest • The only event with free samples

8. People will Associate Target with Wellness Health • Happiness • Wellness • The sale Target needs • Rotating Sale Mix • For all guests The sale Target wants • Easy to Implement • The Name is Catchy

9. The Draw of the Water Cup-Coupon Health • Happiness • Wellness • Potential Water Cooler Locations Potential Sale Areas

10. Create a Flow to and from Wellness Products Health • Happiness • Wellness • Revitalize Item Displays • Shelving • Wellness Identification Strip Renovate Pharmacy • On-Floor Pharmacist • Waiting Area Revamp Fitness Section • Reorganization • Seasonal Stock • Good, Better Best Pricing

11. Product Displays Health • Happiness • Wellness • New Signage • Place wellness products on shelves • with red background and white • logos • Noticeable to those looking for • wellness products • Wellness products are on shelves at • eye-level New Shelving • Cleanliness = Wellness • Update material to thick, white • wood from thin, beige metal • Futuristic design is appealing “Expect More…”

12. Pharmacy Renovation Health • Happiness • Wellness • • Location of Pharmacy already entices guests to shop • Waiting area eases congestion • May increase book sales

13. Pharmacy Renovation Health • Happiness • Wellness • • Assists guest with questions • and concerns • Helps guest choose right • product for their lifestyle • Shows guest Target’s • commitment to personal wellness

14. Revamp Fitness Section to Ease Wellness Purchases For Guests Health • Happiness • Wellness • • Reorganize Fitness Section • Seasonal Isle • Good, Better, Best Pricing

15. Implementation of Wellness Recommendations Guarantees Results Health • Happiness • Wellness • • Pharmacists will aid guests in • purchases • Wellness Destination • Wal-Mart initiative • Small Retailers • Wellness megatrend • Opportunity to be Wellness • “discount retailer’