Effect of export promotion programmes on value of exports in Gem and Jewellery Industry

1. Effect of export promotion programmes on value of exports in Gem and Jewellery Industry Dollar 01

2. Introduction • Immemorial Sri Lanka has had a sparkling reputation for highly treasured gems • Sri Lanka’s mineral rich soils - never ending supply of high quality precious and semi precious gem stones • eg:-Sapphires, Star Sapphire, Rubies, Star Rubies, Alexandrites, Cat’s eyes, Garnets, Zircons, Tourmalines and Spinels.

3. Introduction contd.. • Census report 2007- precious and semi precious stones conquered 7% of Sri Lankan exports • Development 2003- Rs. 19, 437 2007- Rs. 52, 764

4. Introduction contd.. • Facets • held annually in Colombo since 1991 • Exhibition of Gem & Jewellery • Not much studied

5. Objective • To investigate the effect of conducting number of export promotion programmes on Gem & Jewellery Industry for the Export Budget of Sri Lanka during one year period in terms of • Export market share • Export profitability • Market diversification

6. Literature Review • Sporadic & active exporters gain most from export promotion programmes (Francis & collins- Dodd, 2004) • Little impact in the short term for more experienced international export firms

7. Literature Review contd.. • Export performance measurement • Economic measures- sales, profit, market share • Non- economic measures- # countries exported to, products and miscellaneous items • Generic subjective measures- export success, achievement of export objectives, satisfaction with specific export performance

8. Literature Review contd.. • Export performance measures (Thirkell & Dau,1998) • Export market share • Export profitability • Market diversification • Customer satisfaction

9. Hypotheses • Hypothesis 1 • There is a positive relationship between Export promotion programmes and Export market share • Hypothesis 2 • There is a positive relationship between Export promotion programmes and Export profitability in Gem & Jewellery exporters

10. Hypotheses contd.. • Hypothesis 3 • There is a relationship between export promotion programmes and Market diversification in gem and jewellery exporters

11. Methodology • Population • all gem and jewellery exporters in SL • Sampling method • aa • Sample size • aa • Sampling frame • Census reports • Central Bank reports • Gem and Jewellery Authority list

12. Methodology contd.. • Measures • Dependent variables • Export market share • Export profitability • Market diversification • Independent variable • Export promotion programmes

13. Methodology contd.. • Analysing • Linear Regression

14. References • http://www.srilankagemautho.com/st-exportstatistics.php - 06.10.2009 • http://www.statistics.gov.lk/Abstract_2008_PDF/abstract2008/pagesPdf/chapter9.htm - 06.10.2009 • Census Report 2007 • June Francis and Colleen Collins- Dodd (2004) Impact of export promotion programs on firm competencies, strategies and performance. The case of Canadian high- technology SMEs. International Marketing Review.emarald Group Publishing Ltd.. Vol. 21 4/5, 474- 495 pp. • Thirkell, Peter C. & Dau, Ramadhani(1998) Export performance: success determinants for New Zealand manufacturing exporters. Europea Journal of Marketing. MCB University Press.Vol. 32 9/10 813-829 pp

15. THANK YOU

16. Methodology