purple tree technologies overview

1. Purple Tree Technologies Overview �What Dreams May Come� - A Safer Tomorrow, Today!

3. EAS Utilization Pareto Chart According to PPW Publish Report of the Assessment of Emergency Alert System. The report clearly shows that NWS activates the system far more often than any other organization. NWS issues nearly 45,000 to 50,000 Sever Thunderstorm Warnings yearly Typical Thunderstorm is 15 miles in diameter and last 30 minute Weather Related Deaths and Injuries 2000 there were 476 fatalities and 2796 injuries 1999 there were 908 fatalities and 5148 injuries Note the President of the United States has never activated the national emergency alerts system in the 50 plus years of its existence . Pareto Chart According to PPW Publish Report of the Assessment of Emergency Alert System. The report clearly shows that NWS activates the system far more often than any other organization. NWS issues nearly 45,000 to 50,000 Sever Thunderstorm Warnings yearly Typical Thunderstorm is 15 miles in diameter and last 30 minute Weather Related Deaths and Injuries 2000 there were 476 fatalities and 2796 injuries 1999 there were 908 fatalities and 5148 injuries Note the President of the United States has never activated the national emergency alerts system in the 50 plus years of its existence .

4. Emergencies � Most are Localized Majority of EAS Alert are Local in Nature. EAS Codes TOR - Tornado Warning CAE - Child Abduction Emergency HMW - Hazardous Material Warning FFW - Flash Flood Warning NUW - Nuclear Power Plant Warning Add impact radius in words�Add impact radius in words�

5. Emergency Type � Tornado Tornadoes �Quick Facts Weak Tornado 88% of all tornadoes 5% of the deaths 1-10 minutes duration 110 mph winds Strong Tornadoes 11% of all tornadoes 25% of the deaths 20 plus minutes duration 110 to 205 mph winds Violent Tornadoes 1% of all tornadoes 70% of all deaths Up to 1 hour duration possible 205 mph or greater winds Tornado avg. speed = 30 Tornado effects < 50 sq. mi. Amber Alerts Time is of the essence. Seventy-four percent of children who are kidnapped and later found murdered are killed within the first three hours after being taken, and 99 percent are killed within the first 24 hours. Given statistics that indicate that 91 percent of stranger abducted children are murdered in the first 24 hours after their abduction (44 percent in the first hour), time is not just of the essence but a matter of life or death. http://www.amberalert.gov/docs/AMBER_Congress_Report.pdf AMBER Alerts work best at the local level. Broadcasting alerts within 200 miles of an abduction within the first 3 hours of a kidnapping is considered a helpful guideline for state DOT�s. This reflects how far an abductor could travel in the first three hours and keeps alerts local, reducing the likelihood of too many alerts leading to a possible lack of public attention Amber Alerts Time is of the essence. Seventy-four percent of children who are kidnapped and later found murdered are killed within the first three hours after being taken, and 99 percent are killed within the first 24 hours. Given statistics that indicate that 91 percent of stranger abducted children are murdered in the first 24 hours after their abduction (44 percent in the first hour), time is not just of the essence but a matter of life or death. http://www.amberalert.gov/docs/AMBER_Congress_Report.pdf AMBER Alerts work best at the local level. Broadcasting alerts within 200 miles of an abduction within the first 3 hours of a kidnapping is considered a helpful guideline for state DOT�s. This reflects how far an abductor could travel in the first three hours and keeps alerts local, reducing the likelihood of too many alerts leading to a possible lack of public attention

6. EAS Evolution � Geo-Specific Alerts System Goals Create a geo-specific alert Expandable into a national alert system Line of sight cellular technology Reduce alert area to 75 sq. mi. Reduce Complacency Avoid Cell Tower Overloading Develop a geo-specific targeting alert system. Alert based of geographic location to the event and risk level. Complacency Cellular Tower Overloading Develop a geo-specific targeting alert system. Alert based of geographic location to the event and risk level. Complacency Cellular Tower Overloading

7. Geo-Specific Alerting Receiver EAS Interface A) Cellular Providers (CDMA & GSM) 1 )Address Technical and Cost Concerns 2) Sensitive IP Protection Television and Radio Broadcast 78 % turn to TV for vital information 18% turn to radio stations for vital information Meet ADA Requirements Affordable Revenue Stream to support short-term and long-term development, deployment and maintenance cost. EAS Interface A) Cellular Providers (CDMA & GSM) 1 )Address Technical and Cost Concerns 2) Sensitive IP Protection Television and Radio Broadcast 78 % turn to TV for vital information 18% turn to radio stations for vital information Meet ADA Requirements Affordable Revenue Stream to support short-term and long-term development, deployment and maintenance cost.

8. Geo-Specific Architecture

9. Geo-Specific Architecture

10. Purple Tree Technologies/EDS-Solution Geo-specific targeting alert system. Alert only affected area Alert based on threat level Complacency Cellular Tower Overloading Use existing technology Emergency Alert System (EAS) Cellular Broadcast (CDMA & GSM Technology) Create Win-Win Situation Federal State Local Government Private Sector (revenue sharing) Reach economically challenged Meets ADA requirements. E-FOB World Class Partnerships Bandwidth to address technical issues.

11. World Class Partnerships Deployment Infrastructure Handheld Device Manufacturer Geographic Mapping Capability Telecommunication Infrastructure Technology Cellular Providers