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Adopting a Strategic Approach to Social Media in Parliaments

Adopting a Strategic Approach to Social Media in Parliaments. Dr Andy Williamson andy@futuredigital.eu // @andy_williamson. Context. Social media are a new and effective way for parliaments to connect with the public, particularly young people;

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Adopting a Strategic Approach to Social Media in Parliaments

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  1. Adopting a Strategic Approach to Social Media in Parliaments Dr Andy Williamson andy@futuredigital.eu // @andy_williamson

  2. Context • Social media are a new and effective way for parliaments to connect with the public, particularly young people; • Social media use is subject to existing codes of practice for communication and engagement; and • Social media are fast changing and dynamic spaces for networking and sharing.

  3. The Pros and Cons

  4. Uses of social media

  5. New set of rules • Social networks are less formal, less controlled, less rigid and more open. • They are less respectful of position, tradition and privilege and conversations evolve much more quickly than in the traditional media. • This can be challenging for formal institutions like parliaments. • But it can also be a powerful way to connect with people who would normally engage with parliaments.

  6. Plan for success • Authorisation • Personal use • Legal issues • Privacy • Facilitation • Crisis strategy • Engagement framework • Choosing the right platform • Evaluation and measurement

  7. Measuring the impact

  8. Above all • Good social media practice means listening, responding, asking and sharing; it’s about being an active participant in the network. • Social media is faster and fast changing; be prepared to experiment and don’t create barriers through over-regulation.

  9. IPU Social Media Guidelines for Parliaments www.ipu.org/english/surveys.htm futuredigital.eu/publications.html

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