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IPHONE 4

IPHONE 4. 597201014 Betty 597201117 Danny 597201208 Lia 597201351 Leah 597201258 Christine. Outline. I . Introduction Leah II. SWOT of I-phone A. Strength Christine

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IPHONE 4

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  1. IPHONE 4 597201014 Betty 597201117 Danny 597201208 Lia 597201351 Leah 597201258 Christine

  2. Outline I. Introduction Leah II. SWOT of I-phone A. Strength Christine B. Weakness Lia C. Opportunity Danny D. Threat Betty III. ConclusionBetty

  3. Slogan Let’s iPhone!

  4. Strength 597201258 Christine

  5. Strength http://www.apple.com/tw/iphone/features/

  6. Weakness 597201208 Lia

  7. The high price approximately $ 24000-28000 • Simple color black/ white • Complicated functions such as WiFi, Camera, Video Recording and Editing • Glass screen fragile Weakness

  8. Opportunity 597201117 Danny

  9. Opportunity • Taking the initiative---Smart phone • Take the emotion as the starting point http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg

  10. Opportunity • Products launch on summer vacation http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG

  11. Opportunity • Concise style (without any extra useless buttons) http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg

  12. Opportunity • Designed for the people, especially the young http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg

  13. Threat 597201014 Betty

  14. iPhone

  15. The Threat to iPhones • Apple iPhones → Popular “Smartphone” • The main threat: Other Smartphones • Blackberry • HTC • 長江NO.1 (山寨機) • Google Nexus One

  16. Blackberry

  17. HTC HTC

  18. 長江No.1

  19. Google Nexus One

  20. The Threat to iPhones • Other Smartphones: • Imitating the similar function • Enhancing better function • Cheaper price

  21. “Google Nexus One” • The “Threat” to iPhones: • Other Smartphones • Function • Price

  22. Google Nexus OneFunction • Jan. 6, 2010 • America • Basic function: • Animated desktop • Touch panel • GPS • 3D albums

  23. Google Nexus One Function • “Google” Function: • Google MAP • Google Search • Gmail • Google talk • Short cut menu

  24. Google Nexus One V.S Apple iPhone 3G

  25. Apple iPhone 3G V.S Google Nexus One • 螢幕尺寸〈對角線〉 8.89 9.40 • 公分、重量 133 公克 130 公克 • 作業系統 iPhone OS Android2.1 • 記憶體 8GB 16GB 4GB (~32GB) • 相機 (畫素)200 萬 500 萬 • 輸入法 多重觸控 觸控 • 影音 影音儲存、播放 影音擷取、儲存、播放 • 音樂(下載) 蘋果iTunes音樂商店 亞馬遜MP3 商店

  26. Google Nexus OnePrice • The Price: • About 529 U.S. dollars ≒ 16,843 N.T. dollars ‧Strategy: • Lowering the price by cooperating • Cooperated price: About 179 U.S. dollars ≒ 5699 N.T. dollars

  27. Solution of iPhones • Increaing the competitiveness: • Creative marketing strategies • Beautiful design • More functions

  28. Conclusion • An iphone is not a cell phone with the computer function, but is a cell phone “and” computer. • There are lots of opponents who also invent the Smartphones in the technology industry.

  29. Conclusion • However, iPones possess the advantage of inventing the products previously. • Therefore, iPhones can hold this advantage and create more strategies to attract more consumers.

  30. Reference • http://j610018299.pixnet.net/blog/post/5332313 • http://www.shs.edu.tw/works/essay/2010/03/​2010030113434878.pdf • http://tw.knowledge.yahoo.com/question/​question?qid=1607053006131 • http://www.e-zone.com.hk/discuz/​viewthread.php?tid=17582 • http://www.5itaiwan.tw/blog/read.php?1545

  31. Thank you for your attention

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