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Service Marketing, its Concept & Features

Service Marketing, its Concept & Features. -GROUP A. GROUP MEMBERS. Aakankshya Dhakal Priya Joshi Pratima Neupane Riya Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnawali Aashish Bhattarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi. SERVICE.

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Service Marketing, its Concept & Features

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  1. Service Marketing, its Concept & Features -GROUP A

  2. GROUP MEMBERS • AakankshyaDhakal • Priya Joshi • PratimaNeupane • RiyaShrestha • Rimjhim Singh • SukritiTiwari • SushilGnawali • AashishBhattarai • RameshBikramThapa • Milan Khatri • PawanAdhikari • BibekPahadi

  3. SERVICE Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, timeliness, warranty ,guaranty, comfort, or health) that are essentially intangible.

  4. MARKETING • Marketing consists of activities designed to generate and facilitate exchanges intended to satisfy human or organizational needs or wants.

  5. SERVICE MARKETING • Services marketing is a sub field of marketing which covers the marketing of both goods and services. • Service marketing is one of the economic dimensions of the business activity which covers the tangible and intangible components of services and satisfies customers by providing what they want. • Service marketing is also the art of converting or turning general consumers to customers.

  6. SERVICE MARKETING • Services marketing typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services. • Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services & so on.

  7. Why marketing Of your services ???

  8. Why Marketing your services? • One needs marketing not only for products, but for services as well. • Many companies offer a services, rather than a product. • If you don't market what you offer, how will people know this service exists??? • Market your services everywhere you can so that your business can strive.

  9. Features of Service Marketing 1.Intangibility : • A defining characteristic of a service is that it is intangible – it is not something physical that you can see, touch, or taste. • The intangibility of services is what primarily differentiates a service from a product. • Intangibility poses a challenge to those marketing a service, as they often need to give tangible proof for the quality of service. • Buying services are risky for the customer; hence, providing adequate tangible proof of good service ensures repeat customers.

  10. Example • Teachers provide a service that is intangible. You can't feel, touch, or taste the service of teaching as shown in . However, it is possible to give tangible proof for the quality of service, such as through state test scores.

  11. Heterogeneity • The term heterogeneity describes the uniqueness of service offerings (also known as variability). • The service can never be exactly repeated as the same point in time, location, or circumstances, or with the same configurations or resources, even if the same consumer requests the same service.

  12. Heterogeneity • Heterogeneity of service quality does not imply that no two customers can receive great service, it just means that no two transactions can be repeated identically.

  13. Example • The teacher that teaches you marketing in the class and your tutor teaching you marketing in your home has different level of knowledge and capacity and way of making you understand. They are not exactly the same.

  14. Inseparability • Generally ,the goods are produced & stocked before selling & consumption. But ,in contrast the services are consumed at the time of production ,i.e. they cant be stocked or kept on the shelf before consumption happens simultaneously, &there is and there is an interaction between the consumer & the marketer. • Hence ,the provider & the service is inseparable.

  15. Perishability • Certain consumables , like ripe fruits perish in the course of time if they are not consumed & become unfit for the consumption ,which is a loss to the seller. • Similarly ,here ,some kinds of services if not consumed when it available ,are lost forever.

  16. Perishability • Example : Time –if not utilized ,cant be stored & used at an later date. • The controlling of this kind of services to prevent the opportunity lost is very complex & critical,& this can be only minimized ,but not really prevented…. • The marketer need to consider all critical aspects & plan carefully to have the optimum utilization of capacity for providing services.

  17. Are u Sure ‘you got no questions?’ • Glad to present here, and thank you to all my group members for supporting and all others for listening to me.

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