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The Global Exhibition Business A snapshot in time

The Global Exhibition Business A snapshot in time. Global Economic Environment. Dependence on strong global economy a. US b. Europe c. Japan Dependence on the freedom to travel a. Terrorism b. communicable diseases c. competitive options. Global Economic … continued. Oil price

david-harvey
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The Global Exhibition Business A snapshot in time

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  1. The Global Exhibition BusinessA snapshot in time

  2. Global Economic Environment • Dependence on strong global economya. USb. Europec. Japan • Dependence on the freedom to travela. Terrorismb. communicable diseasesc. competitive options

  3. Global Economic … continued • Oil price • Declining manufacturing goods prices • Currency values and exchange rates • Demographics • Litigation

  4. Background to Argentine Exhibition Industry Year     Exhibitions    Cattle Exh.  Total   Exhibitors  Visitors     Investment in million of $ 2001        269                65             334     23.025        5.133.454   1.100.000.000 2002         147                64             211     17.841         4.079.972      506.570.000 difference -122                 -1           -123       -5184        -1.053.482      -593.430.000 %          -45%                              -36.82%   -22.51%      -20.52%    -53.94%

  5. Does anything change?The Chinese Stock Market • A $1,000 investment made last October would be worth $32,150 today, up 3,115%.

  6. Asian Economic Environment 1. World’s obsession with China 2. The shift northwards from Singapore 3. The building of new centres throughout Asia 4. The Japanese economy

  7. Size of the China market • 1,159 trade fairs were organised in Greater China & Asia (less Japan/Australia) and generated US$825 million in revenue. • China represented the biggest market: 1.5m² of exhibition space sold and US$325m in revenue.

  8. Outlook • The regions average GDP expected to rise from 3.7% in 2001 to 5% in 2002 and 5.7% in 2003 • Jan-June 2002 actual foreign direct investment in China increased to US$24.58 billion • Growth rate of 18.69% year-on-year

  9. China - trade fair infrastructure

  10. Japanese Market in Year 2002 • Size of market $6.5 billion • 742 Exhibitions • 760,000m2 • 49 million attendees

  11. Japanese Market • All Japan Exhibit Halls Council • Total exhibit floor space 562,000m² • 7 Largest halls 300,000m² • Makuhari 11 halls 72,000m² • Tokyo Big Sight 10 halls 80,660m² • Pacifico Yokohama: 5 halls 20,000m² • Port Messe Nagoya: 3 halls 33,946m² • Intex Osaka: 6 halls 70,078m² • West Japan GEC: 2 halls 15,140m² • Marine Messe Fukoka: 2 halls 15,772m²

  12. Europe 1. A very mature industry 2. Dominance of Germany 3. Emerging markets in Eastern Europe 4. The reach of regional centres and events 5. Boom of consumer events 6. Falling audiences at trade shows

  13. Exhibition Capacities Europe More than 100,000 sq.m. hall space! sq.m. of hall space Barcelona 141,000 Madrid 140,400 Brussels 114,362 Posen 113,100 Verona 110,097 Essen 110,000 Brünn 101,900 Leipzig 101,200 London 100,061 sq.m. of hall space Hanover 496,973 Milan 375,000 Frankfurt 320,551 Cologne 286,000 Düsseldorf 234,398 Paris (Paris expo) 226,011 Valencia 220,000 Paris (Paris north) 191,000 Birmingham 190,000 Utrecht 162,780 Munich 160,000 Berlin 160,000 Bologna 150,000 Nuremberg 150,000 Basel 142,900

  14. Trade Fairs made in Germany

  15. The US market • Over 13,000 exhibitions a year • Held in more than 2,000 venues • 1.5m exhibiting companies • Over 75m attendees

  16. Exhibit industry growth

  17. Global Exhibition Capacities • China 1,270,000m² • Japan 562,000m² • Germany 2,561,636m² • USA/Canada 7,250,000m²

  18. US & European demographics

  19. In 2005 18.6% of Japanese population will be over 65

  20. So what are the new challenges? • 1.Competition • a. Regional • b. Amongst local organisers • c. Between cities • d. From internet • e. Spend on other media • f. Shifting event dollars

  21. So what are the new challenges? (cont.) • 2. Industry consolidation. • 3. Fewer customers / fewer visitors. • 4. Short term commitments. • 5. No shows. • 6. Flat attendance • 7. Facility growth outpacing growth in events.

  22. To prosper we must • 1. Constantly promote the need for face-to-face

  23. To prosper we must continued... • 2. Provide a template to prove return on investment. • 3. Take the hassle factor out of attending as either an exhibitor or visitor • 4. Maximise the use of technology. The internet is our friend not a competitor

  24. To prosper we must (cont.) • 5. Keep our events live through a virtual market place. • 6. Remain innovative and flexible. • 7. Control the costs of our exhibitors. • 8. Improve traffic density and verify show attendance. • 9. Choose long term partners. • 10. Create the right strategic alliances.

  25. Never take anything for granted History of the most profitable tradeshow in the world

  26. Looking Forward • Confidence • Value for money • The only way is one-on-one

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