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Videos Without Borders

Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders. <br><br>http://dotsub.com <br><br>Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/

davidorban
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Videos Without Borders

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  1. @gala_global #galaconf Videos Without Borders Leading The Language Powered Video Revolution

  2. Questions 1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology platform?

  3. 1. Online video revolution 2. Examples 3. Q&A

  4. David Orban CEO, Dotsub ? http://dotsub.com ? @davidorban @dotsub

  5. 1. Online Video Revolution

  6. Network Age jurvetson

  7. Because

  8. It has the broadest emotional bandwidth

  9. But

  10. Video is a black box to search engines Abode of Chaos

  11. And

  12. English only? It won’t be understood by 90% of the World syphlix

  13. Technology is Key

  14. 2. Examples

  15. Platform

  16. 72 hours of video uploaded to YouTube every minute

  17. Cisco Visual Networking Index: Forecast and Methodology

  18. Complex Picture Sponsorship Advertising Licensing Subscription Monetization Global Distribution Web Mobile Tablet Satellite A B C D ... Industry Vertical Content Discovery Social Networks Search Engines Social Graph HTML5 RESTful API Location 3D ... Javascript Technology

  19. Video Discovery “shield of red shadows”

  20. Video Discovery 次に何が起こるかなんてさっぱりわからない I have no idea what will happen next

  21. Viral Geographies Explosive spreading in Czech, and French for a video in German Czech French

  22. 7% English 4% Slovenian 5% Slovak 10% German 24% Czech 9% Dutch 38% French

  23. Reaching of Full Potential

  24. Partnerships

  25. Aggregate Curate Distribute Monetize

  26. Health & Wellness

  27. A Publicis Healthcare Communications Group company

  28. "hygiene sanitation hand washing breast feeding"

  29. Learning

  30. Mobile Applications Concentrating on low and middle income countries

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