Advertising

1. A. Erica IEN105 Advertising

2. What if there were no ads? • http://www.youtube.com/watch?v=ERGrSQoY5fs&feature=related

3. Advertising today • Industry worth many billions of $ • Almost all public space has some ads • Helps companies sell their products • Helps consumers to learn what is on offer • Huge amount of advertising can be harmful • May make people want too much • Children can be open to these kinds of risk

4. Ads in film

5. Sides of the debate • Pros • Cons

6. Sides of the debate • Pros • No-one is forced to put advertising on their property - for many companies it is an important part of their income. And no-one is forced to look at advertising. • Advertising has a positive role to play in modern society, helping us choose between competing goods. • Adverts which promote seriously unhealthy things are becoming very rare. Cigarette advertising is all but extinct, and alcohol adverts are being more restricted. Public pressure and successful regulation will always bring any advertising problems back under control. • Cons • The levels of advertising are just too much these days. • Advertising leads to many people being overwhelmed by the endless need to decide between competing demands on their attention – this is known as choice overload. • Advertisers don't have the good of society in mind when they do their work - they only care about making profit.

7. Is having widespread advertising good for a society?

8. Opinions, preferences • I think…,In my opinion... • I'd like to..., I'd rather..., I'd prefer... • I suppose..., I suspect that..., I'm pretty sure that... • I honestly feel that, I strongly believe that...

9. Disagreeing • I don't think that... • Don't you think it would be better... • I don't agree, I'd prefer... • Shouldn't we consider... • But what about... • The problem with your point of view is that...

10. Giving reasons • To start with, The reason why... • That's why... • For this reason... • Many people think.... • Considering...