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The future of business journalism

The future of business journalism. Rod Oram ’ s presentation to Project NZ, Auckland, September 3 rd , 2015. Rod.Oram@NZ2050.com / Twitter @RodOramNZ +64 21 444 839 / Kiwiki on Facebook. The job The media The media job.

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The future of business journalism

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  1. The future ofbusiness journalism • Rod Oram’s presentation toProject NZ, Auckland, September 3rd, 2015 Rod.Oram@NZ2050.com / Twitter @RodOramNZ +64 21 444 839 / Kiwiki on Facebook @sustbusiness / #ProjectNZ

  2. The job • The media • The media job @sustbusiness / #ProjectNZ

  3. NZ’s share of assets in infant formula value chain – 40%NZ’s share of profits in infant formula value chain – 12%

  4. Complexity of economies • The more diverse & complex an economy is…the richer it is • Long-term research by Harvard & MIT • http://en.wikipedia.org/wiki/Economic_complexity_index

  5. Our ranking We fell from 39th in the world in 2008 on the Harvard / MIT rankings …to 52nd in 2012

  6. People, planet • Vision 2050 • A very challenging roadmapfor corporate development by World Business Council for Sustainable Development • Vision 2050 Global report at: • http://www.wbcsd.org/vision2050.aspx • …NZ version too

  7. We must have unprecedented scale, speed & complexity of change q

  8. Peter BakkerWorld Business Council for Sustainable Development

  9. Revolution • Led by John Elkington and others • www.breakthroughcapitalism.com/

  10. SBN leads in NZ

  11. The job • The media • The media job @sustbusiness / #ProjectNZ

  12. Travails of NZ media • Utter breakdown in existing media business models • Starved of resources and talent • Short of ideas, analysis and insight • Losing egnagement with readers / listeners / viewers • …so let’s sell them stuff and entertain them • …let’s “co-create” with our subjects @sustbusiness / #ProjectNZ

  13. New media models can work to… • Achieve huge scale • Generate revenues • Invest in people and content • Works for global brands…and big markets • But the smaller the market, the harder it is • NZ is a miniscule market…so it’s exceptionally hard • NZ online subscriptions per week: • Financial Times: $4.29 NBR: $5.50 Economist: $6.50 @sustbusiness / #ProjectNZ

  14. The job • The media • The media job @sustbusiness / #ProjectNZ

  15. The media job…hasn’t changed • Report and reveal • Analyse and give insight • Contest ideas • Hold people accountable • But NZ business media must have their own Breakthrough Capitalsm • …invent radically new business models • …lock on to sustainabiity as the future of business @sustbusiness / #ProjectNZ

  16. “You’ll haveno future… …if you don’tmake onefor yourself” - Johnny Rotten

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