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Getting Financial Support For Your Blog Without Selling Your Soul

Getting Financial Support For Your Blog Without Selling Your Soul. Mary Canady Comprendia, LLC ScienceOnline Blitz Session # sciopartners comprendia.com/ sciopartners. Courtesy Flickr User Civilian Scrabble. If everyone "gets it", there really can't be much there to get.

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Getting Financial Support For Your Blog Without Selling Your Soul

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  1. Getting Financial Support For Your Blog Without Selling Your Soul Mary Canady Comprendia, LLC ScienceOnline Blitz Session #sciopartnerscomprendia.com/sciopartners

  2. Courtesy Flickr User Civilian Scrabble

  3. If everyone "gets it", there really can't be much there to get. @rickygervais1/27/2013

  4. Step 1: Understand Your Niche • How many read your blog? • Quantcast is leading public info • Who is reading your blog? • Quantcast demographics • Survey your readers • Where is your network? • Who are potential advertisers? Understanding readers=understanding advertisers

  5. Step 2: Make It Easy • Media kit • Stats from #1 • Provide all advertising options • Give ad sizes, set up plugin before any sales • Access • RSS Feeds with FULL content • Newsletter • Facebook, LinkedIn, Gplus • SEO/Descriptive blog titles to be found • Directories

  6. Step 3: Make It Happen • Get to know your prospects • Learn where they ‘live’ • Provide resources • Dedicate resources to getting sales • Look at the competition • GenomeWeb, Journals • Consider changes needed • Interface • Topics • Channels • Be creative

  7. Free Thought Blogs • 1.57 million visitors/month • Ads handled externally • Niche: Scientist, atheist, skeptics

  8. Knoepfler Lab Stem Cell Blog • ~2500 hits/month • Great SEO • Niche: stem cell researchers

  9. 3500 visits/ mont • Clear, varied advertising options

  10. Next Steps • Make it easy for me to help you • Biotech Marketing Group promotion of blogs • Hire a ‘communal’ sales person? • Experiment!

  11. Getting Creative • Offer resources to your target companies • Lists of blogs/feeds (include yours) • Offer to speak to them about blogging • Cover a conference they’re interested in

  12. Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments… --Clay Shirky’s Blog, 2009

  13. My World

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