What Is Your Marketing Effectiveness Quotient?

1. What Is Your Marketing Effectiveness Quotient? Executive SummaryWhat is your Marketing Effectiveness Quotient?Industry-leading demand generation platform provider, Eloqua, has developed amarketing maturity model designed to help organizations benchmark their currentlevels of process maturity, measure results from marketing investments, anddemonstrate the effectiveness of their marketing department.Eloquas Marketing Effectiveness Summit is a 2.5-day boot camp, specifically tailoredto help marketers in B-to-B organizations optimize demand generation. Participantswho complete the workshops will be professionally certified in Demand GenerationMarketing, which is becoming a highly sought after skill set. Register for theMarketing Effectiveness Summit if you are serious about learning best practices,assessing your capabilities, and improving your marketing processes.What is the Marketing Maturity Model?Eloquas proprietary Marketing Maturity Model (MMM) is a framework for managingand measuring processes, which are directly linked with increasing revenues. Theirmodel scores companies demand generation processes to determine strengths &weaknesses, benchmark against peers, and assess the value associated withimproving the maturity of marketing processes.Processes that are analyzed include: Analytics, Lead Scoring & Nurturing, WorkflowAutomation, Lead Management, Database Management, AdWords and Search EngineOptimization, Reference Management, Testing, Business & Strategic Planning, EmailMarketing, Campaign Management, Personalization, Viral and Interactive.4 levels of Marketing Maturity for Demand Generation: • Level 1: No Formalized Processes in Place - Little or no documentation. Random actions with poor prioritization. Inconsistent performance. No predictability or reliability. • Level 2: Some Processes in Place - Documentation and standardization efforts are in their infancy. Consistency of results is more common. Some predictability and reliability. • Level 3: All Processes in Place and Documented - Some automation in place. Consistency, predictability and reliability are common practice. • Level 4: All processes Fully Documented, Automated, and in a Steady State of Improvement - Operation is fully consistent, measureable, predictable, and reliable. © 2009 Demand Metric Research Corporation

2. Executive SummaryAction Plan:Assess Value - consider the value that a focused Demand Generation workshopwith industry thought leaders would provide for your organization.Determine Fit with Goals - if you are already looking to increase your DemandGeneration knowledge, this is a great opportunity to further develop best practicesfor your company and enhance your skill set.Learn More - visit the Marketing Effectiveness Summit website to learn more aboutthis event. Locations and dates are provided on the website.Bottom-Line:This is the most comprehensive demand generation marketing conference that hasever been produced. Determine if there will be any events in your area, and getprofessionally certified by a recognized authority on Demand Generation. © 2009 Demand Metric Research Corporation Executive SummaryAction Plan:Assess Value - consider the value that a focused Demand Generation workshopwith industry thought leaders would provide for your organization.Determine Fit with Goals - if you are already looking to increase your DemandGeneration knowledge, this is a great opportunity to further develop best practicesfor your company and enhance your skill set.Learn More - visit the Marketing Effectiveness Summit website to learn more aboutthis event. Locations and dates are provided on the website.Bottom-Line:This is the most comprehensive demand generation marketing conference that hasever been produced. Determine if there will be any events in your area, and getprofessionally certified by a recognized authority on Demand Generation. © 2009 Demand Metric Research Corporation